Irina Alexandru

Through my individual projects and collaborations, I am bringing my contribution to the promotion of Romanian Product Design and creators in this field, both locally and internationally. Project examples:
Romanian Product Design facebook group
Interior and Design Arhitecture faculty of Ion Mincu University facebook page
Bucharest Polish Institute collaborations
Artists in Industry international call for papers and conference

Design Workshop Department.
Working with students and brain storming on broad spectrum of projects: styling, problem solving, cradle to cradle, sustainability, innovative materials and technologies, market research, etc.

Major project: industrial design for S-MILLE, a mass production dental mill, for french product development company Adryade. Concept drawings, 3D modeling and computer simulations for different consumer products: iPad case, stylish LED bulb line, ultra portable photo booth, arcade gaming cabinets for USA market, baby monitoring bracelet, saving space clothes rack, electrostimulation device, razor holder, etc. Collaboration with engineers to develop prototypes based on my projects.

My work at RMUTL was held in the following departments: third & fifths year classes at the Product Design department, first & second year classes at the Interior Design faculty, second and forth year classes at the Packaging Design department. For each class I held presentations on various design topics and briefed with the students on their projects.The highlight of my teaching assisting internship at RMUTL was helding the studio of product design for the third year students. After a series of intense weekely teaching and drawing sessions, the results were satisfactory for both students and teachers.

Working with students in Textile Design Department on integrating their designs in interior spaces, creating volumetric fabrics and designing textile furniture and decorations.

Major project: concept and production of
advertising campaign for a pharmacy chain. Worked in a team with two other designers in various graphic design projects: brand
identities, booklets, posters, web sites, etc.

Working for the project “Hydro”
Shopping Center where I designed luxury decorative structures for
both interior and exterior space.

Working for the interior design project of the new canteen-restaurant of the office. Preparing and helding presentations about Romanian culture, history and architecture for an international audience in Shanghai and Hangzhou.