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  • Jasmine Ou

    Graphic Designer specializing in packaging design and brandi...

    Los Angeles, CA

Welcome. I'm Jasmine, a graphic designer with a background in fine art who loves branding, identity, and packaging design. Let's collaborate! Questions? Say hello on coroflot or at jasmine.c.ou@gmail.com. Thanks for visiting!

Work Samples

  • packaging

  • inspiration/research

  • illustration

Work History

  • Freelance Graphic Designer

    • Various
    • Los Angeles, CA
    • May 2015 - Present (2 years 1 month)

    Freelance graphic designer in Los Angeles area for multiple clients in: beauty/cosmetics, food, interior design.

    Current clientele:
    - Packaging design for a retail cosmetics and beauty manufacturer/wholesaler in Los Angeles. My responsibilities include art direction, graphic design, mechanicals, production, website graphics, and environment design.
    - Branding/identity/marketing, website maintenance and social media for private interior designer/contractor.
    - Creative direction/consulting for boutique nail salon in Los Angeles area.
    - Marketing and retail graphics/signage for chain of fast casual restaurants in Los Angeles area.

  • Production Artist & Project Manager

    • Coloredge
    • Burbank, CA
    • May 2012 - Jul 2014 (2 years 2 months)

    Coloredge is the largest single source provider of total graphic production including: design services, image creation and retouching, pre-media, photography, print production, online order management, custom digital asset management systems and online shipment tracking solutions. Our company porfolio includes: Apple, Sephora, Nike, Paramount Studios, Macy's, The Gap, and many more.

    As production artist/project manager, I am responsible for:
    - Managing the digital assets of 117+ cosmetic brands across major retailers (Sephora, Sephora inside JC Penny, Macy's, Ulta) in domestic and international regions. A few of the brands I work with specifically include Stila, Obsessive Compulsive Cosmetics, Clarisonic, Laura Geller, Butter London, and many more.
    - Creating print ready artwork using client supplied assets or building artwork from scratch. Engineering the graphics to fit specifically into seasonal fixtures using planograms and brand supplied assortments.
    - Guiding projects through the entire production process from initial design, layout, editing, final production, to shipping, all under extremely tight deadlines.
    - Concept development, graphic design, illustration and renderings, and problem solving for brands including utilizing various print mediums (Digital C-print, Grand Format, and more) specific to individual project, brand, and budget.

  • Graphic Designer

    • Freelance
    • Los Angeles, CA
    • Jan 2011 - May 2012 (1 year 4 months)

    I enjoy problem solving and thoughtful design. In the past, I have assisted clients in these types of projects:
    - Graphic design: including illustration, rendering, branding, packaging, identity, and logo design.
    - Apparel: Flat sketching, merchandising, concept development, creating from scratch graphics and illustrations for Forever 21, Juicy Couture, Alternative Apparel, Gymboree, and more.
    - Utilizing trend research tools such as WGSN, Stylesight, etc. to analyze the market and future trends. Creating color, inspiration, and mood boards for marketing and design.
    - Writing, editing, and researching content for beso.com, a shopping and lifestyle website, and thegreenstylist.com, a sustainable fashion and organic beauty website. This includes scheduling and posting blog entries using Wordpress.

  • Graphic Designer

    - Designing, developing, and merchandising swim wear lines for privately licensed brands including: St. John, Guess, Tommy Hilfiger, O’Neill, Hurley, and other private labels while maintaining unique brand identities.
    - Creating seasonal color palettes and concept/inspiration boards by utilizing trend forecasting sites [WGSN, Stylesight] competitor shopping, vintage shopping, and traveling.
    - Designing brand appropriate prints, colorways, screen-prints, sublimation artwork, appliqués, and graphics based on brand guidelines, inspiration, marketing, sales, and trends.

  • Production Intern

    • Volcom Inc.
    • Costa Mesa, CA
    • Dec 2004 - Jun 2005 (6 months)

    - Working with production managers to communicate production details with overseas vendors.
    - Organizing and archiving all samples, making initial comments on new samples for production.
    - Assisting in creating and preparing tech packs to send to vendors in China and Mexico.
    - Inspecting samples, preliminary lab dips, trims and labels to ensure they are in accordance with brand quality standards.


  • Fashion Institute of Design and Merchandising

    • A.A. Product Development and Merchandising
    • 2009 - 2010
  • University of California Irvine

    • B.S. Fine Art, Graphic Design, K-12 Art Education
    • 2002 - 2006