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Senior Art Director
New York City, NY
New York City, NY
My career path has varied greatly, which has given me a uniquely wide range of experience in the advertising and design industry. But what I love to do is at the heart of every job: Design. I have the great fortune of loving my profession, and I pride myself on versatility, a strong work ethic, and innovative thinking. I believe my passion for design comes out in every piece of work. I’ve won numerous awards and designed communications on a local to global scale across all media for some of the top agencies in New York. In addition to generating positive results for clients, I’ve helped win over $20 million in new business, a number that grows every year. Due to the diversity of my opportunities, I’ve created a bit of everything, from global campaigns, print ads, billboards and logos, to brochures, websites, events and beyond. Whether it’s for retail, CPG or B2B, I approach each project with three goals for the consumer: capture attention, engage interest; and drive action. So there you have it. A snapshot of how I roll.
PROFESSIONAL EXPERIENCE: Freelance Senior Art Director / August 2008 - Present Clients: Landor Ogilvy Saatchi X Anomaly Iris NY Mirrorball Global Hue The A Team Sherman Advertising The Inner Group Marshall Haber Creative Group - Played a key role as a Senior Art Director for a presentation that won Smirnoff Vodka from competing agencies - Art direct and design local, regional and national campaigns for various medias and clients - Responsible for developing and designing concepts for aggressive new business pitches - Assist in leading and directing cross-disciplinary development and execution of all creative strategies - Ensure creative scope, schedules and budgets are accurate, maintain an awareness of status and project deliverables Principal Designer / March 2007 - August 2008 G2 Branding & Design - Grey Global Group, WPP, New York, NY - Played a major role in a presentation that won Heineken USA from competing agencies - Art directed and developed strategic brand identities for global clients across all media and disciplines (advertising, direct, web, branding, design, packaging) - Ensure work is within budget, deadlines are met and work is of the highest quality - Art directed web designers, graphic designers, production artists, freelancers and photographers Senior Art Director / 2005 - 2006 Posner Advertising - New York, NY - Rebranded existing clients image and art directed new business pitches - Concepted an designed various collateral materials, brand identities and advertising campaigns - Played a major role in developing concepts and presenting to creative team - Supervised photo shoots and art directed web designers Art Director / 1999 - 2005 Pace Advertising - WPP, New York, NY - Helped win over eight million dollars in new business - Art directed and designed local, regional and national advertising campaigns, collateral and corporate identities - Consistently delivered and produced cutting edge and award winning designs while following and setting design trends - Supervised production artists and photographers, purchased stock photos and attended press approvals as needed CLIENTS: Absolut Vodka, Adidas, Amstel Light, Audi, Budweiser, Centex Homes, Chrysler, Cruzan Rum, CVS, Cynthia Rowley, Dodge, Dos Equis, Fortune Brands, Grand Marnier, Harley-Davidson, Heineken, Hennessy, Jeep, K. Hovnanian, Kmart, Level Vodka, Mayor Bloomberg, Microsoft, Miraval Spa Resort, Panasonic, Pantone, Plymouth Gin, Samsung, Sears, Skyy Vodka, Smirnoff Vodka, Sony, Stoli Vodka, Sunglass Hut, The Ritz-Carlton, Russian Standard Vodka, The Setai Group, Target, Trump Organization, Versace, Verizon, Zoo York ACHIEVEMENTS & ACCOMPLISHMENTS: - Numerous awards won over the past ten years - Articles about my work appeared in the New York Times, The Real Deal magazine and on Adrants.com PROFICIENT/SPECIALTIES: - All of the latest Mac based design applications - Thorough understanding of the color separation process, preparation of mechanical files and press approvals EDUCATION: Mercer County Community College / 1997 - 1999 - Major: Advertising and Design Parsons School of Design / 1999 - 2001 - Continuing Education
Parsons The New School for Design