I have been an internet professional since 1996, creating visual interface, information and interaction design, online advertising, corporate identity and creative vision for a wide range of clients—from Fortune 500's to internet and technology start-ups—in an array of vertical markets from automotive and financial to healthcare and telecom.
employment experience:
Senior User Experience Designer
Glassdoor.com, Sausalito [2007 - current]
Conceived and designed interface visual style, navigation and information architecture and corporate branding for a user generated ratings and reviews website, founded by industry leaders from Expedia, Hotwire, Tripadvisor and Zillow.
Participated in competitive analysis, use case scenarios, user testing and focus groups, design of focus group flow and screens, implementing user group and stakeholder feedback.
Worked with and consulted for team of front and back-end programmers to implement designs in a JAVA environment with heavy AJAX interaction in an agile process and with tight timetables.
Freelance Art Director/Interaction Designer
San Francisco, Los Angeles, New York [1996 - current]
Various agencies, including Agency.com, Arnold Worldwide, atmosphere bbdo, Blue Marble/ACG, EVB, Grey Interactive, Hanft-Raboy, MVBMS Interactive/Euro RSCG, Ogilvy Interactive, Stein-Rogan and United Online in addition to direct clients.
Clients include: Advertising Age, Ameritrade, AOL, Ask Jeeves, Cadillac, Clairol, CMC Markets, Dell Computers, GM, HyphenHealth, Juno, LeapFrog, Marvel Comics, NetZero, Piczo.com Proctor & Gamble brands, QualityHealth.com, Sprint, Volvo
• Worked with firms to establish an internet strategy and applications appropriate to their brand and user base
• Conceived and designed overall visual style, navigation and information architecture, online ad campaigns and collateral design
• Directed and consulted with team of designers, information architects, copywriters and programmers for all media
• Creative and technical input at all levels, from initial client consultation to final product
Interface/Interaction Designer
Organic, Manhattan [2006]
Client: American Express (e-commerce)
• Conceived and designed interface visual style, navigation and information architecture for a complete redesign of American Express’ online shopping portal to create a “best of breed” experience for Cardmembers.
• Directed and consulted with team of designers, information architects and programmers to realize AJAX heavy interface designs for all sections of a large, multiple merchant e-commerce platform
Interface Designer
Smart Design USA, Manhattan [2005]
Client: Cisco Systems
• Conceived and designed interface visual style, navigation and information architecture for JAVA-based Virtual Server Management software to be bundled with Cisco’s newest routers (industrial design by Smart)
• Worked with and consulted for team of front and back-end programmers to implement designs in JAVA environment and develop user interactivity strategies
Art Director/Information Architect
Colspace Corporation, Manhattan [2003 - 2005]
Clients include: Apple, BMW, McDonalds, Neoware, Nissian, OMD, PHD Media, Richemont, Shared Insights, Staples
• Conceived and designed overall visual style, user-centric navigation and information architecture for web-based collaboration software, and all company's primary and secondary software products
• Conceived and designed corporate branding, corporate logo, product suite logos and all corporate collateral, including print and interactive design
• Worked with nascent companies and established Fortune 500 firms to build multi-user intranets and extranets using custom designed software
• Worked with and consulted for team of front and back-end programmers to implement designs in ASP/.NET environment and develop user interactivity strategies and test usability
Art Director/Information Architect
environments.com Manhattan [1999 - 2001]
Clients include: egomanic, JPMorganChase, Latina Magazine, nano, nofee.com, orientation.com, upoc, Solspark, vote.com
• Worked with nascent companies to establish an overall brand identity appropriate to their company
• Worked with established Fortune 500 firms to establish an internet identity appropriate to their brand.
• Conceived and designed overall visual style including logo and brand ID, interactive navigation and information architecture
• Directed teams of designers and programmers for all media.
• Researched, tested and recommended technical approaches and development software.
• Creative and technical input at all levels, from initial client consultation to final product.
San Rafael, CA
1995 Ryerson Fellowship, the top honor for a School of the Art Institute of Chicago graduate.