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Partner, Creative Director at Avenue C Productions
New York, NY
New York, NY
I am a communications specialist, with a background in advertising, public relations, marketing and journalism. Most recently, I have run my own marketing communications/graphic design firm with a client roster that has included leading names in the worldwide travel industry, world-renowned arts and entertainment organizations, New York City real estate companies and several of the world's top 100 nonprofit organizations. I have worked for two of the world's largest, most influential advertising agency networks, whose clients were among the leading corporations in the world, and I have worked for small, boutique agencies whose clients were themselves creative innovators who demanded that I think outside of the box and provide them with unusual, cost effective solutions to their marketing challenges. I have extensive experience in event promotion, providing marketing guidance and design for gala benefits, conferences and large public gatherings. For the past decade, my company has been the agency of record for the annual Earth Day celebration held at Grand Central Terminal, Times Square and Union Square in New York City. The Big Apple Circus is another ongoing client, which for the past ten years has relied on me to design and produce the its seasonal souvenir program, signage under the big top, and invitation packages and graphics for its annual galas. I have also provided event marketing and design services to Lincoln Center, City Center and many leading nonprofit organizations. One thing common to most of my clients is their commitment to enriching—in some cases saving—people’s lives. Over the years I have worked with clients whose mission is to make the world a better place—be it through the arts (Big Apple Circus, Lincoln Center, Metropolitan Museum of Art), humanitarian programs (the International Rescue Committee, AARP), helping people to see more of the world (working with travel industry leaders) or just helping people find a place to live by providing advertising and design to the New York City real estate market.
Earth Day 2013, New York City
Big Apple Circus Souvenir Program, 2012-13
Lessons Learned 2011