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  • Jeff Williamson

    Partner, Creative Director at Avenue C Productions

    New York, NY

I am a communications specialist, with a background in advertising, public relations, marketing and journalism. Most recently, I have run my own marketing communications/graphic design firm with a client roster that has included leading names in the worldwide travel industry, world-renowned arts and entertainment organizations, New York City real estate companies and several of the world's top 100 nonprofit organizations. I have worked for two of the world's largest, most influential advertising agency networks, whose clients were among the leading corporations in the world, and I have worked for small, boutique agencies whose clients were themselves creative innovators who demanded that I think outside of the box and provide them with unusual, cost effective solutions to their marketing challenges. I have extensive experience in event promotion, providing marketing guidance and design for gala benefits, conferences and large public gatherings. For the past decade, my company has been the agency of record for the annual Earth Day celebration held at Grand Central Terminal, Times Square and Union Square in New York City. The Big Apple Circus is another ongoing client, which for the past ten years has relied on me to design and produce the its seasonal souvenir program, signage under the big top, and invitation packages and graphics for its annual galas. I have also provided event marketing and design services to Lincoln Center, City Center and many leading nonprofit organizations. One thing common to most of my clients is their commitment to enriching—in some cases saving—people’s lives. Over the years I have worked with clients whose mission is to make the world a better place—be it through the arts (Big Apple Circus, Lincoln Center, Metropolitan Museum of Art), humanitarian programs (the International Rescue Committee, AARP), helping people to see more of the world (working with travel industry leaders) or just helping people find a place to live by providing advertising and design to the New York City real estate market.

Work Samples

  • Earth Day 2013, New York City

  • Big Apple Circus Souvenir Program, 2012-13

  • Lessons Learned 2011

Work History

Jeff Williamson Creative Director, Graphic Designer, Editor/Writer Background in marketing communications, graphic design, public relations, corporate communications, magazine publishing (editorial) Currently Owner/Partner in: Avenue C Productions A Marketing Communications and Design Firm 285 Avenue C, Suite MH, New York, NY 10009 tel 212-252-9288 • cell 917-991-6074 jwill@avenue-c.com www.avenue-c.com PROFESSIONAL EMPLOYMENT — 1980's-Present (in descending order) Partner, Creative Director/Chief Designer, Avenue C Productions Have run my own marketing communications firm and graphic design studio for more than a decade, producing materials to aid the marketing, sales and fund raising efforts of companies and organizations covering a wide range of endeavors: travel and destinations, arts & entertainment, publishing, human services, human rights, senior care and services, environmental concerns, and real estate. I have designed and produced countless publications, from newsletters to souvenir programs to specialty books of 100 pages or more. I also specialize in creating graphics for events, including high-end galas, seminars and indoor/outdoor urban fairs. Among the clients my company has served: Big Apple Circus, Lincoln Center, City Center, Metropolitan Museum of Art; Time magazine, Newsweek, Travel & Leisure; the International Rescue Committee; Israel Humanitarian Foundation, Earth Day New York; AARP; Switzerland Tourism, Tourist Offices of Spain and France, Mustique and other high-end Caribbean boutique resorts; and the Online Marketing Group, which specializes in New York City real estate marketing. General Manager, New York, Bayer Communications Provided public relations/graphic design services to companies in advertising, television production, post production and broadcast graphics. In addition to developing story ideas for the press involving our clients, I wrote press releases and articles for placement in industry publications, and created marketing oriented newsletters, which I designed and wrote. Manager of Public Relations and Publications, BBDO Worldwide Ran six-person PR Department, reporting to the Senior VP, Director of Communications. Met daily with top management for updates on agency developments. Worked with CEO on preparing speeches to be delivered to business audiences around the world. Public Relations Manager, Doyle Dane Bernbach Managed four-person PR department responsible for promoting DDB activities to U.S. and international press and for internal communications to agency employees worldwide. Supervised content and design of various internal publications, including large format, 4-color newsletters to glossy, specialized magazines and media reports, to the Annual Report and quarterly reports to shareholders. Freelance Business Journalist Covered advertising, marketing, media, film and video production industries for Ad Age Creativity, Adweek, AdForum, Industrial Marketing, Media Industry Newsletter, Millimeter, On Location, Markee, Back Stage Shoot. Senior Editor, Madison Avenue Magazine Began my career as an assistant editor at this iconic trade book launched to cover—and celebrate—the ad agency business. The magazine had adopted a meatier, marketing oriented stance by the time I joined. As senior editor I traveled on assignment to conduct research and write regional feature sections that included interviews with corporate CEOs and media leaders in regional markets. PROFESSIONAL ACTIVITIES 1986-87 Instructor, Public Relations — Fashion Institute of Technology, New York City 1986-88 Public Relations Consultant — Ads Against AIDS, New York City (pro bono) 1984-92 Castillo Cultural Center, New York City — On design/production team of weekly newspaper and several special publications dealing with culture and politics. (pro bono) SPECIAL SKILLS • Graphic Design: design, art direction, layout and production, publication design, event graphics, interactive graphics, identity graphics, photo retouching, digital collage. • Journalism, Advertising and Public Relations: communications strategy, magazine editing/writing, copywriting, press release writing, press relations, direct mail campaigns for consumer products. • Adobe Creative Suite: InDesign, Photoshop, Illustrator, Acrobat. • Microsoft: Word, PowerPoint, knowledge of Excel. • Digital Photography and Art. • Strong "conceptualizer" who can lead or be a team player, great collaborator.

Education

  • University of Miami

    • BA English/Creative Writing

    • Alpha Epsilon Rho – national honor society for students of broadcasting and film • House Manager and projectionist at Beaumont Cinema (300-seat campus movie theater) • Staff member, annual Wilson Hicks Photojournalism Conference sponsored by the Communications Department • President, University Student Food Co-op • 3.75 GPA

  • Parsons School of Design

    • non-degree Graphic design (various)
  • School of Visual Arts

    • non degree Graphic Design (various), Advertising
  • Arts Students League

    • non degree Life Drawing

Specialties

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