advertising and interactive copywriting, concept writing and campaign development, content development.
EXPERTISE
+ advertising and interactive copywriting
+ concept writing and campaign development
+ content development
EDUCATION
bachelor of arts, cum laude | florida atlantic university honors program
major: arts and humanities, concentration in english literature
minor: ethnic studies
ONLINE + INTERACTIVE
sony | copywriter for store.sony.com.
electra bicycle co. | blog, email campaigns and online promotions.
ADVERTISING
independent | concept writing, web writing and content development, advertising copywriting, collateral concepting and copywriting: catalogs, mailers, brochures, hangtags, press releases, product descriptions, headlines/taglines, etc. clients include: del mar plaza, electra bicycle company, bullroarer wireless, oxbow surfwear, côtier.
tiff seale creative intelligence | copywriter for creative team. freelance and project work. collaborative concept writing and campaign development, brand work, print collateral, website copywriting and content development for fashion/action sports lifestyle brands. clients include: fulcrum surf, fox racing, xterra gear. check out www.tiffseale.com for samples.
arsnl creative | copywriter for boutique agency. freelance and project work. collaborative concept writing and development of advertising campaigns and marketing collateral for fashion/action sports lifestyle brands. clients include: rusty surfboards & apparel, flow snowboards & apparel, split.
EDITORIAL
editorial content development & writing (print and online): travel features, interviews, product reviews, profiles, events coverage, creative non-fiction, etc. for action sports, travel, lifestyle, art, music & fashion publications in the us and internationally. work has appeared in the following magazines and online publications: california visitors guide, visitcalifornia.com, lip gloss, the surfers journal, surfline.com, mundo rad!, morsurf, saltwater girl, sufeuses, tide, planeta surf, enjoy, slack, pacific longboarder, longboard magazine, surfshot, wend, on the board, surftrip journal, surfergirls, surf life for women, slide, nalu, elle girl.
STORY
born in south florida and raised at the beach, saltwater running through my veins. traveled the world in search of surf since age 17 as a professional surfer—competitions, photo shoots, filming and movie-making— surrounded by some of the world's top professional athletes. learned to balance wanderlust with a school schedule when offered a full academic scholarship to pursue another passion: writing. began freelancing while in college: editorial and advertising copywriting, concepting, consulting and creating. professional surfing, world traveling and an education in arts and literature has led to ongoing creative writing opportunities with an eclectic mix of brands, agencies, creative teams and publications.
San Diego, CA