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Graphic Designer
Menomonee Falls, WI
Jan 2013 - Present (11 years 3 months)
“Largest bank in the world by market value”, according to Fortune.
■ Working with a variety of stakeholders, forming collaborative relationships with marketing, technology and LOB business partners to create educational and marketing materials for the retirement plan participants of Wells Fargo
■ Designing sitemaps, experience maps, wireframes, high-fidelity mockups with interaction annotations for responsive websites, and providing post hand-off build support
■ Product designer for innovative gamification project (responsive HTML5 learning game) following to completion with UAT cross-platform testing with offshore team, working with an Agile methodology
■ Led development team meetings in gamification (video game development) project using managed resources
around the country and in India for one year, actively developing communciation skills with active listening and learning to understand previously unfamiliar accents
■ Designing and developing responsive, level AA ADA compliant HTML emails
■ Designing for Wells Fargo’s monthly webinars and virtual events hosted on a content managed system
■ Responsible for knowing and using level AA ADA accessibility standards for web
■ Storyboarding and creating motion graphics with Illustrator, After Effects, Audition and Premiere
■ Designing concepts and storyboards for videos; art directing and collaborating with project partners to create videos
with internal studio
■ Illustrating for infographics and iconography
■ Participating in and winning numerous industry awards in email, video and print
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Designer, Illustrator, Owner
Steppingstone Studio
2001 - Present (23 years)
Sole proprietorship.
■ Intermittent work for clients including DHI Corp, Norseland Inc., Flynn Accounting and others
■ Brand development, web design and all advertising for several local clients
■ Food packaging design, food and product photography, collateral materials
■ Full-time on site work for local corporation doing catalog design, web banners, color correction and image retouching
■ Technical illustration for the automotive industry
■ Large format graphics for event specialists; clients such as Ford, GM, major healthcare companies, and others
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Packaging Designer
Menomonee Falls, WI
Dec 2010 - Dec 2012 (2 years)
Second largest department store in U.S. by retail sales.
■ Freelance position through Creative Circle for package design area of marketing at Kohl’s Corporate
■ Designed for Bobby Flay brand kitchen products, Home Classics, Apt 9, Lauren Conrad, holiday brands,
Jumping Beans, Sonoma and Tek Gear
■ Created new illustration style for Apt 9 wear two ways packaging
■ Concept and icon development, creative presentation and mockups
■ Illustrations for Lauren Conrad and Apt 9 shoes
■ Reviewed and informed all stages of project with manager or creative director
■ Collaborated with project management to keep project on track and in schedule
■ Reviewed and determined proof accuracy from printers and ensured proof comments were accurately completed
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Graphic Designer
Richfield, WI
May 2008 - Jul 2010 (2 years 2 months)
Largest cheese importer and specialty foods producer in the U.S. (now part of Saputo, Inc.)
■ Packaging design, digital photography, illustration, graphic design involving brand development, collateral materials, sell sheets, point of sale, trade advertising, tradeshow design, promotional, technical and training materials
■ Lead in-house graphic designer for over 30 brands
■ Designed custom solutions for private label brands for UNFI, Whole Foods and others
■ Attended press approvals for DCI’s brands and private label brands
■ Involved with projects that required global communication with suppliers and printers all over Europe and Canada
■ Set up and utilized in-house photography studio including purchasing camera and equipment
■ Designed, styled and directed photo shoots
■ Responsible for knowing and following federal nutritional labeling regulations
■ Maintained collaborative relationships with DCI’s suppliers, buyers, quality assurance team and hired outside vendors
■ Collaborated with IT to create customized project management system for the in-house design team and marketing
department, which corralled the communication on projects out of email and into one system and allowed us to track and
maintain deadlines more fluidly
■ Interfaced with packaging vendors to improve service levels and lower costs
■ Participated in hiring process, trained, mentored and collaborated with other designers and interns brought into the team
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Graphic Designer
Kalamazoo, MI
Mar 2001 - May 2008 (7 years 2 months)
Fortune 10 Company, Telecommunications and Advertising.
■ Created a variety of advertising products for print and web
■ Designed advertising for over twenty sales reps, as well as reps across the country
■ Participated in and won quarterly design competitions
■ Exceeded the ambitious daily production requirements of the business, verified by computerized tracking system
■ Provided training and support for other graphic designers within team
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Graphic Designer
A.D.S.
Portage, MI
2000 - 2001 (1 year)
Design agency that specialized in packaging, with Kellogg’s as the largest client.
■ Designed food and beverage packaging, sales collateral, and a wide assortment of marketing materials
■ Illustration, graphic design, color correction and photo imaging
■ Brand-specific standards for Kellogg’s and Morningstar products had to be understood and utilized