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Tutor
Harper College
Sep 2013 - Present (10 years 8 months)
- Tutor students in various computer science courses related to the web visual design and development track.
- Assist web design students with understanding the course work and troubleshooting coding issues related to homework assignemnts and final project presentations.
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E-commerce & Online Marketing Specialist
Action Bag Company
May 2013 - May 2014 (1 year)
-Managed 3 company B2B websites and achieved online targeted revenue goals for websites with shopping carts.
-Designed and executed digital marketing campaign strategies to drive traffic to the ecommerce and content marketing sites, build loyalty, and generate revenue.
-Partnered with creative team to develop images, content, features, promos and landing pages within the website to drive product sales.
-Mined CRM technology environment to create targeted lists for email and managed company email deployment while striving for increases in deliverability and open rates.
-Oversaw the day-to-day selling and promotion of site offerings in accordance with merchandising and marketing plans.
-Kept product information and content information displayed on website(s) fresh along with metadata for site search and SEO.
-Contributed to budget management with outside vendors for site maintenance, troubleshooting , web enhancement/improvement projects, which lead to a website redesign and re-platform project.
-Prepared and analyzed web/sales reports for executive management.
-Researched market trends, consumer trends, and stayed plugged into technology trends for incorporation in marketing programs to drive business growth.
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Website Committee Co-chair, Volunteer
American Marketing Association, Chicago Chapter (Chicago AMA)
Jul 2011 - Jul 2013 (2 years)
- Managed CMS regularly to update website content, structure and messaging.
- Performed website enhancements: Event Calendar, Email Archive, Global CSS changes to hyperlinks and content which resulted in a 2% increase in traffic for 6 consecutive months.
- Conducted Web analytics report to evaluate website performance.
- Develop website strategies and SEO/PPC campaigns for events.
- Co-Wrote Training Manual. Trained team members and manage team workflow.
- Contributed to new website design project including compiling marketing/user personas and writing technical requirements.
- Awarded Most Valuable Volunteer Award for the 2011-2012 program year.
- Event Photography as needed.
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Freelance and Project Work
Jennifer Wojcik Marketing Services
Sep 2012 - Apr 2013 (7 months)
- Marketing project work for a variety of clients including to large corporations to start-up companies. - Work included: communications writing, content development, web design and development, e-commerce, keyword site search research and digital asset management.
- Clients included DeVry University, Grainger, Topco, RPP Enterprises and private insurance brokers.
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Marketing Specialist-Freelance
DeVry University
Feb 2011 - Aug 2012 (1 year 6 months)
- Created 27 internal brand marketing campaigns used to stabilize and unify brand image across 12+ campuses.
- Worked closed with the Director of Communications to create and project manage a range of print and electronic communications.
- Obtained positive stories of faculty, alumni and employers used for marketing to new student enrollments.
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Marketing Assistant
Raue Center for the Arts
2006 - 2007 (1 year)
Contributed to communications and marketing programs.
- Media Buying: Newspaper, radio, digital, and out-of-home.
- Event Marketing: Generated 400 new customer leads by spearheading theater’s trade show. Planned and managed budget, service contracts, booth design, logistics, show staff and marketing collaterals.
- Direct & E-mail Marketing: Launched direct mail and e-mail approach to expand customer database identifying 22,000+ potential customer.
- Lead Generation: Implemented new web-based integrated on-line ticketing system that incorporated web-leads into CRM software.
- Marketing Materials: Wrote copy and over saw production of media inserts, marketing collaterals and fund-raising letters.
- Public Relations: Wrote press releases to promote shows and events as needed.
- Community Relations: Chaired community outreach programs with the objective of developing advertising alliances and promotional events to expand community awareness.
- Promoted: To Interim Box Office Manager.