"Good design should be driven by a clear purpose of existence, deliver good experience and responsibility to both the user and environment."

Work Samples

  • Bluelounge® Eco-friendly Bags

  • Bluelounge® Kicks™

  • SonyEricsson® Mobile & Accessory

Work History

12-Current | CMF Design | Designer Company: Lenovo, Beijing Website: www.lenovo.com 10-12 | Product Design | Designer Company: Bluelounge, Indonesia Website: www.bluelounge.com 09-10 | Footwear Design | Chief Design Officer Company: INNOX (PT. Innoxindo Utama), Indonesia 08-09 | CMF Design | Designer Company: Lawton & Yeo Design Associates Pte Ltd, Singapore Website: www.lawton-yeo.com 05-08 | Footwear Design | Designer Company: PT. KMK Global Sports, Indonesia


Trisakti University, Jakarta - Indonesia



Bluelounge (Indonesia), KMK Global Sports (Indonesia), Lawton&Yeo (Singapore), Lenovo Group (China), INNOX (PT.Innoxindo Utama)


10 | Lead designer for Nike Batik Project for Barrack Obama. 04 | Best graduate Product Design student entitled as Cum Laude.