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Graphic Designer
Sportika
Berlin, CT
Mar 2013 - Present (11 years 2 months)
Lead designer for the largest international distributor of the leading sports nutrition brands in the health & wellness industry.
• Creatively interprets, executes and maintains the brand standards across B2C/B2B online and offline channels for 20 of the top sports nutrition brands to service 150 clients residing
in 110 countries
• Designed web banners and site wide promotions to promote synergy across print, catalog, and direct mail channels
• Development of creative design solutions from conceptualization to execution of Sportika’s 5 unique brands
• Defines, adapts and maintains the standards of the brands
• Converts complex data into visually appealing infographics and charts to aid the sales and leadership teams
• 360 brand development projects include logos, packaging, websites, POS displays, stationery sets, social media and more
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Designer
Worx Branding & Advertising
Prospect, CT
May 2011 - Mar 2013 (1 year 10 months)
Lead creative or collaborator on 25 accounts for an award winning, B2C/B2B branding and advertising agency.
• Created design solutions from conceptualization to execution while meeting tight deadlines and exceeding expectations
• Worked closely with Creative Director, Account Executives, Technologists and Photographers to determine the most effective strategies while maintaining budgetary constraints
• Brainstormed, prepared and presented new concepts to clients
• Seamlessly translated online campaigns into printed collateral and vice versa
• Aided technology team with front-end development and slicing
• Clients included Aetna, Iron Mountain, Pitney Bowes, Crystal Rock Water, Franke Kitchen Systems and Eagle Environments
• Projects included logos and branding elements, web design, marketing collateral, annual reports, direct mail, e-blasts and dimensional mailings