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  • Jonathan Biddle

    Lab126 Amazon - Industrial Design Manager

    San Francisco, CA

I strive to make deeply satisfying, useful products, I seek to understand why and how to make the complex, simple and pleasurable, and I enjoy thinking about how best to work with people and processes in pursuit of these goals. My work has been recognised with multiple awards and patents, but nothing quite beats the kick of seeing your product in the hands of a customer.

Work Samples

  • Works

Work History

Employment 11.2011 - Current Lab126 (Amazon) Design Manager in Cupertino 04.2008 - 11.2011 Dell - Industrial Design Manager Lead for Latitude & Vostro notebook computers, Taipei, Taiwan. 08.2005 - 04.2008 DEM inc, Taipei, Taiwan Head of Industrial Design Senior management position at Taiwan's highest profile design bureau, leading a team of six designers. Achievements include: - Developed two Ultra Mobile computers (UMPC) for Intel, steering them from concept to tooling with Taiwanese vendors, and attracting global press coverage at the annual Intel Developer's Forum. - Designed a range of cell phones for Cellgi, liaised with Chinese suppliers, and directed brand development in China and Taiwan. Worked with Giant Bicycles to productionise carbon fibre parts. Contributed to PR, including TV and press interviews. - Patents pending for a new cell phone hinge for Inventec, and a folding mechanism for Giant Bicycles. - Responsible for clients such as Intel, Giant Bicycles and Kuro. Primary contact for international clients, and heavily involved in business development and PR. 05.2004 - 08.2005 Asus Computer, Taipei, Taiwan Industrial Designer Member of the international design team. Several VoIP products and a new layout for traditional set-top boxes reached the market . Involved in 'futures' development of cell phones and proposed cellular products for the elderly in 2010. Part of the team involved in development of Asus' design philosophy and guidelines for cell phones. 10.2003 - 05.2004 Freelance Industrial Design; design of safety-critical, drop-forged components for Pyranha Kayaks; product definition of household cleaning products for Reckitt-Benckeiser; product development and packaging design of an energy-saving kettle for Lobo. 02.2003 - 05.2003 IDEO Research project, in partnership with Cambridge University IDEO-sponsored project which resulted in development of a digital music player for children, involving a new music distribution model and innovative wireless sharing protocol. Education 2002-2003 Cambridge University: The Institute for Manufacturing Advanced Course in Design, Manufacture and Management (ACDMM) ACDMM is a post graduate course that provides a broad understanding of manufacturing and design; 87 company visits, 8 industrial projects and a tour of the USA. 1998-2002 University of Glasgow & Glasgow School of Art Product Design Engineering BEng. (First Class, Honours) PDE integrates Mechanical Engineering and Product Design in a joint course between Glasgow University and the Glasgow School of Art. 1997 - 1998 Pershore College Royal Academy of Engineering, NEBS Management Certificate 1995 - 1997 Hills Road College, Cambridge A - Levels 1990 - 1995 Impington Village College, Cambridge GCSEs Skills & Attributes Cross - Cultural Leadership Leading a team of designers from around the world, and working with global clients has given me huge insight into running a cross-cultural, multi-discipliniary team. Analytical Skills The project at Caparo Steel Works required analysis skills to redesign the furnace's billet delivery system. The system eliminated maintenance shutdown of the line. Interaction Design The IDEO placement produced a kids' portable music player that encouraged collaborative play and interaction, enabled by Bluetooth. A new music distribution model was proposed. Human Factors My degree project addressed the ergonomic and mechanical problems of a keyhole surgery tool. I worked with two surgeons and an ergonomist, and was funded by Scientific Generics Aesthetic Awareness Kokuyo Design Award 2006 - Japan - Special Prize. 'Pencils for Gambling' were selected as one of the winning entrants. The work was featured in Axis magazine Interests - I am a keen writer, maintaining a blog of my experiences in Asia and contributing monthly technology reviews for the Taipei Times newspaper - I am a committed mountain biker and ride most weekends - I enjoy travel, and have completed solo trips around Asia, Cuba, USA, Mexico and Central America - I am a qualified PADI Advanced Open Water Diver and an experienced skiier - I am a music lover Additional Qualifications Language Intermediate Mandarin Chinese Software Pro/E Wildfire 2, Rhino 3, Adobe CS3 Other Clean Driving License


Glasgow School of Art University of Cambridge



iF 2011, 2013 iF China, 2010 Red Dot 2010, 2013 G-Mark, 2010 Kokuyo Design Award - Japan, 2006