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Sr Art Director/Design Manager
More than a decade management experience in the creative industry. Emphasis on product development, branding, advertising, marketing and retail merchandising. Consistently satisfy/surpass goals of employers and clients to increase sales and profitability through exceptional creative, workmanship and organization. Entrepreneurial, self-starting problem solver with a passion for melding design and practical functionality. An exquisite, symbiotic balance of right and left brain.
Logos & Identity
Food & Beverage
Greenworld Creative LLC (www.greenworldcreative.com), Westland, MI Founder/Owner — Creative & Strategic Development August 2007 to present Performance: • All aspects of company formation and management • Full scope of creative services from marketing strategies/concepts to final design/digital prepress • Sourcing and management of vendors through final production • Client acquisition, presentation of concepts and proposals, and all other levels of customer service • 2009 Summit International Award: BRONZE for Swarm Naturals consumer product logo/trademark Select Clients: Amscan Inc.; Swarm Naturals; Kars Nuts; Janice Dillaha CPA PC; Budco; Li & Fung USA; Hot Fudge Studio; D-Miles Gertie Gear — a DBA of Greenworld Creative LLC (www.gertiegear.com), Westland, MI Founder/Owner — Inventor of the Gertie Gear™ pet air bed August 2007 to present Performance: • Concept development and design of the Gertie Gear pet airbed system • Source and acquisition of raw materials, to meet target cost of goods for retail level margins • Creation of templates and systems to streamline production process, making small quantities profitable • Development of branding/marketing materials, including web graphics, booth design and collateral • Public relations and social media • Selected for Earth Day in Hollywood 2009 and HollyWOOF, A-list celebrity gift bags • Chosen by American Kennel Club for AKC Gazette and Family Dog magazines 2009 Holiday Gift Guide • Semi-finalist in American Express/NBC sponsored Shine-A-Light on small business competition • Top contender in StartUpNation.com Home-Based 100, 2009 Competition Fathead LLC, Livonia, MI Senior/Lead Designer October 2006 to August 2007 Performance: • Launched inhouse design team: research and acquisition of equipment and software; development and implementation of techniques and systems; hiring, training and management of design staff • Lead three person creative team in design/production of 250+ licensed, oversized, self-adhesive, vinyl wall graphics SKUs, more than doubling the existing product line at a rate three times that of the previously contracted design agency • Sourced and directed efforts of contract designers and freelancers • Worked closely with vendors and team members to enhance the design and image quality of the product, yet still increase production efficiency of large, complex/high resolution, graphic files • Built easy to navigate, structured, templated digital filing system to streamline multi-designer efforts on each product/project • Welcomed ownership of projects beyond the scope of product design to serve the fast growing needs of marketing and retail sales teams, including: print/web ads; POP retail displays and signage; development and completion of packaging for initial launch into retail stores Licenses: NFL; NBA; MLB; NHL; NASCAR; NCAA college sports; WWE; Fox: Simpsons & Family Guy; Marvel Comics; Warner Brothers/DC Comics; Star Wars; and others. Vanguard Creative Group, Farmington Hills, MI Senior Art Director/Graphic Design Specialist January 1997 to October 2006 Performance: • Concept, design, copywriting and digital pre-press • Photo styling and direction of photoshoots • Training of creative employees and support training of office staff • Prioritization and scheduling of projects • Supervision and direction of creative staff and freelance artists • Client interaction and presentations • Technical liaison for vendors and clients • Implementation of digital client approval process • Company policy development to streamline work flow • Troubleshooting of software and equipment malfunctions • Research, self-training, structural planning of database and integration of OmniPilot Agency (ad agency management software) • MarCom Awards Honorable Mention, 2004 for Kars Nuts open house invitation package Projects: • Branding: corporate and product identities, packaging and point-of-purchase displays • Advertising Campaigns (consumer and B2B): newspapers, magazines, experience with TV and radio • Direct Mail (consumer and B2B): lead generation campaigns and non-profit funds generation packages • Collateral: corporate and product brochures, catalogs, technical manuals, posters, invitations, promotional materials, signage and exhibit graphics • Marketing/Communications Support: website architecture and design, PowerPoint and traditional presentations, writing/editing of marketing plans and proposals Select Clients: Kars Nuts; Botsford Health Care Continuum; bd’s mongolian barbeque; St. John Health System; INCOE Corporation; Volunteers of America; Great Lakes Coating Laboratory; Detroit Rescue Mission Ministries The Nailco Group, Farmington Hills, MI Brand Manager August 1996 to January 1997 Performance: • Developed logos and brand identities to launch private label product lines for the beauty industry • Independent design and pre-press of packaging for over one hundred SKUs in the Club1 product line • Sourced and purchased various forms of packaging and print for Club1 including paper inserts, labels, corrugated, chipboard and various forms of plastic packaging • Sourced and worked with translation vendors to create bilingual (English/Vietnamese) packaging • Managed approximately twenty product, print and packaging vendors to maintain production schedules • Collaboration with purchasing and sales teams and product suppliers Colorbök Paper Products Inc., Dexter, MI Licensed Product Line Coordinator August 1994 to August 1996 Performance: • Product development, design and pre-press of custom/licensed gift products and marketing materials • Art direction and supervision of designers • Worked directly with license representatives to gain approvals in conformance with brand standards • Collaboration with purchasing and sales departments to reach target cost of goods and ensure product/packaging conformed to child safety/warning requirements • Key member of elite, hand selected design team which developed one hundred plus, multi-element products and packaging during a two month period to launch Flying Colors mass market product division Clients/Licenses: Disney (Films, Stores, Theme Parks); Six Flags Theme Parks; Marvel; Mattel (Barbie); FAO Schwarz; Nickelodeon BEX Ltd. — A division of O.S.P. Publishing Inc., Rochester, MI Graphic Designer August 1993 to August 1994 Performance: • Design and pre-press of licensed and original impulse merchandise Licenses: Disney; Warner Brothers; Various select films, television shows, recording artists/companies and pop culture icons Wunderman — A division of Team Detroit, Dearborn, MI Production/Design Assistant January 1993 to August 1993 Performance: • Upon completion of internship was retained as a private contractor • Prepared artwork for presentation and executed traditional keylining skills DIGITAL EXPERTISE Adobe Creative Suite: Photoshop, Illustrator, InDesign, Acrobat; Macromedia Freehand; QuarkXPress; Microsoft Office: Entourage, Word, Power Point, Excel; OmniPilot Agency (agency management software), FTP (file transfer protocol), troubleshooting, social networks. BEGINNER-INTERMEDIATE: CSS; HTML; Adobe Dreamweaver and Flash. EDUCATION College for Creative Studies (formerly Center for Creative Studies), Detroit, MI Bachelor of Fine Arts with honors, April 1993 Major: Graphic Design G.P.A. 3.52 References available upon request.
College for Creative Studies Detroit