Top-performing professional with over 20 years of progressive global design experience in the sporting goods sector; possesses significant familiarity with the Boxing, Combat Sports, Hockey and Baseball industries Adept at effectively designing products for protective equipment, footwear, apparel and other related items Skilled in operational areas including sourcing, costing, planning, staff management, website management, Search Engine Optimization (SEO), budgeting, purchasing, warehouse functions, packaging and catalog development Self-motivation, time management, project coordination, attention to detail and technological acumen have helped create a powerhouse of skills and expertise in maximizing brand management and marketing Technological skills include proficiency in Adobe Photoshop/Illustrator, Sketchbook, Rhino 3D, Shopify and MS Office Worked extensively with numerous internationally-recognized clients included D&R, Mission Hockey, Vic Hockey, Easton Sports, Maji Sports, Cascade Lacrosse and CCM/Reebok

Work Samples

Work History

  • Director of product development

  • Industrial designer / Freelancer

    • Jocelyn Poulin Design
    • Aug 2001 - Present (16 years 4 months)

    Industrial & graphic designer specialized in Sporting goods.

    Designed a wide variety of sporting goods equipment including yoga mats, gear bags, hockey gear and protective equipment, as well as a balance bike made specifically for children

    Oversaw all facets of branding and advertising for product offerings; clients served include Haina Enterprise, Maji Sports, 511 Capitals, Mission Hockey, Cascade Lacrosse, Vic Hockey and Sphinx Gear

    Redesigned the entire image of Vic Hockey including its image, logo, protective line and stick line in 2003

  • Products / R&D Director

    Co-founded company with Russ Anber in 2003; oversaw the creation of the company logo and its product offerings

    Develop concepts and prototypes for protective equipment, gloves, headgear, footwear, apparel, bags and accessories; includes branding, logo, catalog and advertising peripheral design

    Oversee daily operations including product design, sourcing, cost analysis, price listing, sales and market analysis, e-commerce and website planning

    Company swiftly became the standard in the boxing industry due to use of cutting-edge design innovation; some designs are now considered some of the best in the industry

    Launched the Intelli-Shock series including the RB10 bag glove in 2011; incorporates innovative materials such as d3o™ polyurethane foam; absorbs 40% more energy than most Super bag gloves and is 38% lighter than most gel bag gloves

    Revamped Rival’s website in 2013 to allow for SEO; yielded a 100% increase monthly sales

    Introduced the INTAKE Engineered 3D compression apparel line in 2014

  • Senior designer

    • Aird Sport Design
    • Saint-Sauveur, Canada
    • Sep 2001 - Feb 2005 (3 years 5 months)

    Designed sporting goods equipment including helmets, baseball gloves and skates for Easton, snowboards for Pelican

    Worked on the “New NHL uniform concept” for CCM; included conceptual design completion for new jerseys ( including the aesthetics and materials to use); also designed new models for protective equipment

  • Product Manager / Industrial designer

    • Mission Hockey
    • Santa Ana, CA
    • Jan 1998 - Jul 2001 (3 years 6 months)

    Protective Equipment manager / Designer; Ice and roller hockey;

    Spearheaded the design of the company’s line of ice and roller hockey protective wear

    Launched innovative items such as Warp EPP expended polypropylene protective equipment and the first three-fingered hockey gloves, designed to protect specific areas of the hands

    Designed first and only asymmetrical hockey glove system with articulated locking thumb; patent issued in 2003

  • Head Designer

    • Daignault-Rolland
    • Montréal, Canada
    • Sep 1993 - Dec 1997 (4 years 3 months)

    Head designer / Ice hockey and baseball equipment

    Managed the Research & Development department; included hiring and supervision of three professional staff members, including Designers and one Sample maker

    Implemented a communication procedure between the R&D, marketing and production departments; prior to this, a lack of communication existed between key departments; new procedure included weekly meetings, improved paperwork processes and an increase in information gleaned from both Manager and Production Department members

    Reduced cost in baseball gloves by reengineering the products; included changing the design, material production and tooling processes

    Started work with Daignault-Rolland as a Junior Industrial Designer after completing a school-related project with the company; talents recognized by company president Gilles Bossé, which resulted in immediate hire upon graduation

    Became Head Designer in 1995 after only two years at Daignault-Rolland due to boss recognition of accomplishments not only as a designer, but as an efficient interdepartmental communicator


  • College de Sainte-Foy

    • tech Industrial design
    • 1990 - 1993



Mission Hockey Wicked Light gloves: "...The most radical new equipment concept to hit the market this year." - The Hockey News, January 29, 1999. "N°1 gloves" - 1999 Product Awards, Inside Hockey, November 15, 1999