Expertise in Private Label Brand Architecture... CPG Shopper Marketing... Strategic Development... Creative Direction... Identity... Licensing & Entertainment... Product Innovation... New Business Development... Retail Solutions... Experiential O-O-H Event Marketing... Online... QSR/Casual Dining... Menu Engineering.

Work Samples

  • Licensing

  • Private Label Branding


Work History

  • Freelance Creative Director

    (Private Label Branding Shopper Marketing Licensed Promotions Retail Creative Direction for clients and ad agencies) Freelance Creative Director Responsibilities: creative and strategic direction, POS.POP, client interaction, branding, identity, package design, product innovation, social media, sports and entertainment licensing, new business development, print, and online: T.G.I. Fridays International, ZALES, Car Freshener Corp., Leonetti's Foods, Tony Luke's, M Wave, Land Mark Foods, and Harmons.


  • Art Institute of Pittsburgh

    • Associate's Degree Visual Communication
    • 1981 - 1983

    Art Institute of Pittsburgh, Pittsburgh, PA - Associate’s Degree in Visual Communication



Advertising Professionals • CPGpeople • Sports Marketing 2.0 • Consumer Goods & Retail Professionals • Consumer Packaged Goods Connects • The In-Store Marketing Institute • Point of Purchase Display Network • Brand Activation: Cutting Through The Clutter • Creative Design Pros • POPAI -