“Addicted to present New Looks product, Answered the Question, Versatile, Pretty, Unique, Original and Hit the Trend” “Design is for the future, must be Cleaner and more Detail” “Good Materials selection, suit the target price, but always appreciated to the NEW ” “Fight against the Times to achieve the best goals” “I love imagination, I like design, and I always optimistic for the best future”

Work Samples

  • adventure & running

  • product & packaging

  • cushion ideas

Work History

Career Development Product designer for PT Time International Wrist Watch Designer Jakarta, Indonesia Mar 2011-Current Designer for PT SDE Team Leader designer for Product-Packaging design & Branding Development Jakarta, Indonesia Dec 2007- Feb 2011 Far East Designer for Reebok Training - Last, Shell upper, B/P, PLM, Costing, Leather, RVS, Componentry, Detailing, etc. - Design Training at Reebok HQ, Canton, MA, USA (May - June 2004) - Asia Design Training at Reebok Asia HQ, Hongkong (March 2002) Jan 2002 - October 2007 Product Design College Institut Teknologi Nasional (ITENAS), Bandung, Indonesia 1996 - 2000 email: lelonojoko@yahoo.com


  • institut teknologi nasional

    • bachelor product design
    • 1996 - 2000

    Bandung - Indonesia



footwear, watches, design industrial, packaging


best graduate in year 2000 at Faculty of Art & Design