“Addicted to present new product, Answering the Question, chic, Unique, Original and Hit the Trend” “Design is for the future, must be Cleaner and more Detail” “Good Materials selection, suit the target price, but always appreciate to the NEW ” “I love imagination, I like design, and I always optimistic for the best future”

Work Samples

  • adventure & running

  • product & packaging

  • cushion ideas

Work History

Career Development Product designer for PT Time International Watches Design-developing, visual merchandising, graphic designing & fitout project. Jakarta, Indonesia Mar 2011-Current time Designer for PT SDE Team Leader designer for Product development, Packaging design & Branding Development. Jakarta, Indonesia Dec 2007- Feb 2011 Far East Designer for Reebok Development Center. Training - Last, Shell upper, B/P, PLM, Costing, Leather, RVS, Componentry, Detailing, etc. - Design Training at Reebok HQ, Canton, MA, USA (May - June 2004) - Asia Design Training at Reebok Asia HQ, Hongkong (March 2002) Jan 2002 - October 2007 Product Design College Institut Teknologi Nasional (ITENAS), Bandung, Indonesia 1996 - 2000 email: lelonojoko@yahoo.com


  • institut teknologi nasional

    • bachelor product design
    • 1996 - 2000

    Bandung - Indonesia



footwear, watches, design industrial, packaging


best graduate in year 2000 at Faculty of Art & Design