Responsibilities: 1. Works as a Gate Keeper of Aesthetic & Proportion for the whole of Development’s Creation Sample. 2. Review and suggest Design Packages from the USA with R&D to create the highest quality sample. 3. Supports R&D with Creative and Technical Suggestions on Development Process, including Molds, Blue Prints, Materials, Logos etc. 4. Ensure aesthetically and correctly balanced between Upper and Bottom proportions with correcting Upper shell Pattern and Bottom Blue Print. 5. Creates New Footwear Design with Existing or New Bottom. 6. Motivates and Manages Design Trainees. abilities: - Problem solving, creative, strong ideas and having good eyes to identify aesthetic works and details. - Good Leadership. - Good Hand Drawing and Sketching. - Working with Microsoft Offices, Adobe Illustrator, Photoshop and familiar with 3Dmax Studio. - Strong abilities at Shell Pattern & B/P revision, Materials & Textures, Detailing sections, Color Formulation, RVS Photography, etc. design philosophies: “Addicted to present new product, Answering the Question, chic, Unique, Original and Hit the Trend” “Design is for the future, must be Cleaner and more Detail” “Good Materials selection, fit to the target price, but always appreciate to the NEW ” “I love imagination, I like design, and I always optimistic for the best future”

Work Samples

  • adventure & running

  • product & packaging

  • cushion ideas

Work History

Career Development Product designer for PT Time International Watches Design-developing, visual merchandising, graphic designing & fitout project. Jakarta, Indonesia Mar 2011-Current time Designer for PT SDE Team Leader designer for Product development, Packaging design & Branding Development. Jakarta, Indonesia Dec 2007- Feb 2011 Far East Designer for Reebok Development Center. Training - Last, Shell upper, B/P, PLM, Costing, Leather, RVS, Componentry, Detailing, etc. - Design Training at Reebok HQ, Canton, MA, USA (May - June 2004) - Asia Design Training at Reebok Asia HQ, Hongkong (March 2002) Jan 2002 - October 2007 Product Design College Institut Teknologi Nasional (ITENAS), Bandung, Indonesia 1996 - 2000 email:


  • institut teknologi nasional

    • bachelor product design
    • 1996 - 2000

    Bandung - Indonesia



footwear, watches, industrial design, packaging, visual menchandising


best graduate in year 2000 at Faculty of Art & Design