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I am a creative and highly skilled Art Director with about 15 years design experience and proficient in both digital and traditional design.
I have led the design strategy of digital and print magazines, supplements, advertorials, presentations, marketing collateral, and infographics. Working in collaboration with a team of designers and production artists, I have also developed OOH creatives for international brands. Previous experience include leading a team of designers and web developers, creating interactive promotional websites, digital media kits, digital and printed marketing collateral, trade show environments, B2B, consumer editorial design, and academia.
Key accomplishments: developed digital mediakits for a portfolio of over 35 business brands at Nielsen and redesigned Business Travel News
I am also an avid photographer, having some of my works published in The New Yorker, Gridskipper.com, Brownstoner.com, Jaunted.com, Philippine Airlines, OUP China, Business Travel News, Successful Meetings, and Prentice Hall-Hong Kong.
Specialties: Expert HTML/CSS coder, web and print design, Flash, Dreamweaver, CMS, JQuery, InDesign, K4, Photoshop, Illustrator, Fireworks, Acrobat, project management, editorial, advertising, art direction, event photography, infographics
-Art Director of Business Travel News, Travel Procurement, and quarterly resource guides
-Conceptualize the publication design strategy for magazines, infographics, marketing collateral, exhibition graphics, and digital properties
-Serve as event photographer for travel industry trade shows
-Manage art budget
-Led the redesign of the Business Travel News publication
Clients include Maude, OK! Magazine, YourTango, Oxford University Press, Pixalt, Hexagramm, Giraffico, Anselm, The Foundation Center, and Al Jazeera.
Freelance designer for OOH and print creative for an international cable news network.
-Collaborated with marketing, editorial, and creative staff across a portfolio of over 30 Nielsen business brands, including AdweekMedia, Editor & Publisher, National Jeweler, Business Travel News, Incentive, Successful Meetings, Progressive Grocer, and Photo District News to develop design solutions for a variety of projects such as web graphics, invitations, ads, posters, and trade show booths
-Designed and oversaw the development of websites, promotional microsites, digital mediakits, prestitials, email blasts, and Flash banners
-Designed custom supplements, and special advertorials for travel and performance industry clients such as CVBs, hotels, and tourism boards
-Developed web procedures and best practices for the design staff
-Led the creation of digital and interactive mediakits for a portfolio of over 30 B2B brands
-Led the development of design solutions to printed pieces and interactive websites
-Managed the workﬂow, schedules, and reinforced processes and procedures for various web initiatives including companion websites, seasonal sales sites, email blasts, intranet site, and the company blog
-Supervised and trained the designers in web projects
-Assisted in managing print production schedules
-Designed ads, marketing brochures, ﬂiers, catalogs, posters, web graphics, press kits, POP displays, and window displays
-Handled the production of advanced sample chapters.
-Designed marketing collateral, library signage, banner ads, and produced monthly library newsletters, and event publicity materials
-Lead designer of the company's intranet
-Prepared RFQs, purchase orders, and recommended printers
-Trafficked bluelines, and coordinated the mailings of marketing pieces
Research and acquire images for editorial usage; designed sales and marketing materials
Continuing education course in Advanced Flash CS4
Continuing education courses in publication design, web development, and photography
Political Science Honor Society, Senior Thesis published in the Seton Hall political science academic journal