I believe User Experience Design is about defining dynamic and interactive qualities of products and services, while seeking to understand how people experience them. My interests include interactive and emotional aspects of both industrial and digital design. I am a brazilian UX designer working at ContaAzul, a brazilian startup that helps entrepreneurs of small businesses to manage their financial tasks through a easy-to-use cloud-based service. It has received several national and international awards and press coverage. Previously have worked as interaction designer at Whirlpool Latin America, where I joined a great range of projects eith focus on user experience, design research, creation and validation, connected to product design and branding.

Work Samples

  • SMART FRIDGE // PRODUCT UI + APP // 2012

  • MEDIATION OF DAILY ACTIVITIES BY MOBILE DEVICES: A TRANSITIONARY MOMENT // 2012

  • HIT social shopping advice // 2007

Work History

/// PROFESSIONAL EXPERIENCES UX Designer at ContaAzul | Mar 2014 - current ContaAzul is a brazilian startup that helps entrepreneurs of small businesses to manage their financial tasks through a easy-to-use cloud-based service. It has received several national and international awards and press coverage. Interaction Designer at Whirlpool Latin America | Jan 2010/ Mar 2014 My job scope includes design home appliances user interfaces and help define company’s connectivity strategy for Brazilian and Latin American markets. I participate in activities like user research (design research methods, co-creation), ideation (wireframes, screen flows), documentation (behavior specs) and project follow up until launching. I collaborate with several areas (Industrial and Graphic Design, Engineering and Marketing) helping define core features and main benefits of a product, also aligned with connectivity strategy. http://www.brastemp.com.br http://www.consul.com.br Product designer at Indio da Costa Design | Oct 2008/Dec 2009 at this design agency focused on Product Design I took part of public furniture and point-of-sale projects. http://www.indiodacosta.com/ Product designer at DIA Comunicação | Aug 2008/Oct 2008 I worked on some giveaways for Coke at this Brazilian agency specialized in branding, packaging and point-of sale equipment. http://www.diacm.com.br Degree Project, ESDI/Microsoft | May 2007/Dec 2007 My degree project explored the integration of offline and online commerce. It’s a proposal for a service composed by two integrated interfaces: a website and an app . It was supported and sponsored by Microsoft. Meta Design, Berlin internship | Nov 2006 / Apr 2007 I integrated the agency’s team responsible for the German national post-office (Deutsch Post) account and also supporting demands of other teams. Ecke Design, Berlin internship | Set 2006 / Out 2006 I took part in the early development phases (research and conceptualizing) of a new project. Motorola Design Lab internship | Sept 2004 / Mar 2005 Design research sponsored by Motorola and held within University by students and professors. We researched Brazilian lower tier consumers for a new mobile concept.. /// RESEARCH "Mediation of daily activities by mobile devices: a transitionary moment" focused on interaction design and design research tools. My thesis is about how mobile devices can mediate the use of other objects. At Positivo University, Brazil, 2011 / 2012 "The role of body as an element in communication process" Jan 2005/Feb 2006; Aug 2007/ May 2008 Oriented by Nízia Villaça PIBIC / UFRJ. /// SOFTWARES Axure basic Adobe Flash basic SolidWorks basic Rhinoceros basic 3D max basic Adobe Photoshop advanced Adobe Illustrator advanced Adobe InDesign basic Adobe After Effects basic /// LANGUAGES english read, write and speak advanced german read, write and speak basic portuguese mother language

Education

Positivo University, Brazil User Centered Design, graduate degree, 2011 / 2012 ESDI/UERJ, Brazil Product and Graphic Design, bachelor’s degree, 2002 / 2007 Fachhochschule Potsdam, Germany Product, Graphic and Interface Design exchange program, 2006

Specialties

Awards

CeBIT 2008 | Feb 2008 “HIT Social Shopping Advice 2.0” selected by IF Design, Germany. Group project. Yahoo! Design Expo 06 | Aug 2006 “KeepTrack”. Group project. Alcoa Aluminium Innovation Award 2005 ...
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