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  • Jules Sherman

    Designer & Entrepreneur

    Palo Alto, CA

I have designed hundreds of products for companies such as Limited Brands, Costco, Macys, Walmart, Martha Stewart Home, Crate & Barrel, Restoration Hardware, Target and TSUM. My focus has been in the house-wares, home accessory and fashion industries. I recently completed a graduate degree at Stanford to learn "design-thinking," which emphasizes empathy, rapid prototyping, and user testing to create meaningful products and services. During my studies I developed a patent pending medical device that supports human lactation, a health-related mobile app, personal emergency response system concepts and a toy that promotes family communication. I started my consultancy in June 2012 which has a focus on health and wellness products. I have since been working on design projects for the bio-tech, mobile health, personal care and PERS industries. I enjoy working for both start-ups and established companies in this space.

Work Samples

  • Kitchen Housewares

  • Home & Garden

  • Memories Map

Work History

  • Lecturer

    Redesigning the Neonatal ICU, ME 359-- (Fall 2014) Redesigning the Neonatal ICU will inform students about current challenges in the NICU environment through expert speakers, literature, CAPE simulations and field trips. Simultaneously, we will be studying the users: their environment, their behavior, and their emotions. Our goal is to identify needs that will lead to product, system or service innovation that will improve safety and quality of care. Student groups will have structured access to NICU clinicians at Lucile Packard Children’s Hospital, as well as parents of preterm infants for conducting ethnography. Opportunities for direct observation in the hospital will be planned as well. Physical prototypes and/or scenarios can be tested and presented at CAPE’s simulation lab in order to give students a realistic environment in which to evaluate and present their ideas.

  • Co-Founder, CEO

    Primo-Lacto is Maternal Life's first product. A 2-part closed system for colostrum collection. Primo-Lacto is intended for use when (1) mothers cannot or choose not to nurse their newborn or (2) the newborn can’t nurse due to trouble latching, or prematurity. Primo-Lacto enables the goals of the Baby-Friendly Hospital Initiative (BFHI), a global program sponsored by the WHO and UNICEF. Primo-Lacto is a tool to help hospitals meet the criteria outlined in BFHI.

    We currently have four pending U.S. patent applications (two of which were recently issued by the Patent Office) and three pending foreign patent applications. We recently were awarded a grant from the NEPDC to continue development, and Rady's Children's Hospital, UCSD, has requested to use the device in a clinical study summer 2015.

  • Owner

    • JS Design Group Inc.
    • Jun 2012 - Present (5 years 4 months)

    Jules Sherman Design is a user-centered consultancy that specializes in product design for the bio-tech, mobile health, personal care and PERS industries. Services include: ethnography, synthesis, prototyping, sketching, rendering, presentation design, packaging design and branding (logos, collateral, front-end website design).


    Great Call
    Orlando Health Foundation
    Whole Biome Inc.
    Paradox Resolution LLC
    Compass Engineering Contractors
    QMedic Health
    The Clorox Company
    Kuna Systems

  • Product Designer

    • Suning US (S2D2)
    • Palo Alto, CA
    • Feb 2014 - Apr 2014 (2 months)

    A 3 month contract designing user-centered wearable tech products focused on monitoring the health and safety of children and older adults.

  • Design Thinking Bootcamp Teaching Assistant

    • Stanford
    • Jun 2011 - Jun 2011

    Assisted in preparation and organization of Design Thinking Boot Camp.
    Offering executives the chance to learn design thinking — a human-centered, prototype-driven process for innovation that can be applied to product, service, and business design.

  • Design Director

    • Olde Thompson
    • Jan 2004 - Jul 2010 (6 years 6 months)

    Product design and development for kitchen house-wares, food packaging, retail displays, sales collateral, web-site design and client presentations. We work with clients such as Costco Wholesale, Bed, Bath & Beyond, Walmart, Crate & Barrel, Martha Stewart, Macys, Kohls, BJs, Target, and Lowes.

  • Freelance Designer

    • Newell Rubbermaid
    • Nov 2002 - Dec 2003 (1 year 1 month)

    Freelance contract with Amerock division to design several new lines of bathroom hardware and fixtures.

  • Freelance Designer

    • Riviera-Van Beers
    • 2002 - 2003 (1 year)

    Designed garden accessories for Costco, & bath accessories for Wal-Mart.

  • Freelance Designer

    • Cambridge Silversmiths
    • Jan 2002 - Dec 2002 (11 months)

    Flatware design and development.
    Worked as a team with Will Prindle Design to
    create several lines of flatware. Designs
    are still currently sold through stores like
    Bloomingdales, Macys and HomeGoods.

  • Senior Product Designer

    • Bath & Bodyworks
    • Jul 2001 - Nov 2002 (1 year 4 months)

    Designed products for both White Barn Candle Co. and Bath & Bodyworks.

  • Product Designer

    • Restoration Hardware
    • Jul 2000 - Jun 2001 (11 months)

    Product designer for house-wares, bathroom fixtures, garden accessories, and non-electric accessories.

  • Freelance Designer

    • Forms-Surfaces
    • May 2001 - 2001 (5 months)

    Designed two door levers for Forms-Surfaces that are still currently sold on their website to architects and interior designers.
    "Motivo" lever and "Allegro" lever.


  • Stanford University

    • MFA Graduate Program in Design
    • 2010 - 2012
  • Ecole nationale supérieure de Création Industrielle

    • N/A Design
    • 1993 - 1994
  • Rhode Island School of Design

    • BFA Industrial Design
    • 1990 - 1994

    Graduated with honors-presented the Alexander Graham Bell Award for Design and Invention, commencement 1994



AWID, Retail Industry Professionals Group


1994 Alexander Graham Bell Award for Design & Invention presented by the RISD ID Dept. 2007 Outstanding Packaging Design Award for Costco Private Label Spice Program presented by Graphic Design USA 2011 Carmen Christensen Fellowship in Fine Arts by the Stanford Institute for Creativity & the Arts (SiCA) for the 2011‐12 academic year. 2011 SiCa Grant (Stanford Institute...
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