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  • Jules Sherman

    Human-Centered Designer & Entrepreneur

    Palo Alto, CA

I have designed hundreds of products for companies such as Limited Brands, Costco, Macys, Walmart, Martha Stewart Home, Crate & Barrel, Restoration Hardware, Target and TSUM. My focus prior to graduate school was house-wares, home and fashion industries. In 2012 I completed a graduate degree at Stanford to learn "design-thinking," which emphasizes empathy, rapid prototyping, and user testing to create meaningful products and services. During my studies, I began development of a medical device that supports human lactation, a health-related mobile app, personal emergency response system concepts and a toy that promotes family communication. I started my consultancy in June 2012 which has a focus on health and wellness products. I have since been working on design projects for the bio-tech, mobile health, personal care and PERS industries. I also have launched "Maternal Life LLC," A company focused on developing products to improve safety in labor & delivery. Maternal Life's first product, Primo-Lacto®, launched in 2016 after a clinical trial, and FDA clearance. Primo-Lacto is currently sold in hospitals.

Work Samples

  • Kitchen Housewares

  • Home & Garden

  • Memories Map

Work History

  • Lecturer

    Redesigning The Hospital Birth Experience-- (fall 2013) We used the hospital L&D experience as a backdrop for learning design thinking methodology. Our approach was to give students the opportunity to gain empathy for the “users” in labor and delivery. We are very grateful to CAPE (Center for Advanced Pediatric & Perinatal Education) at Stanford for running the birth simulations, and for the many clinicians and new parents who volunteered their time.

    Redesigning the Neonatal ICU, ME 359-- (fall 2014) Redesigning the Neonatal ICU informed students about current challenges in the NICU environment through expert speakers, literature, CAPE simulations and field trips. Simultaneously, we studied the users: their environment, their behavior, and their emotions.

    Designing For Safety In Labor & Delivery ME 359--(winter 2016) This class was inspired by research I am currently participating in regarding how to improve safety in labor and delivery, funded by an AHRQ grant. Dr. Henry Lee, and I informed students about challenges in the L&D environment through direct observation in a simulated environment and the hospital. Simultaneously, we studied the users: their environment, protocols, communication and behavior.

    The Empathy Project--Summer, '16 at the d. School, co-taught with Dr. Henry C. Lee, Seamus Harte and Hamsika Chandrasekar. This class is for Stanford medical students to experience first hand the challenges patients with chronic disease face day-to-day through direct observation, and then communicate the insights learned through storytelling techniques.

    Jan. 2017 Medical Device Design: Identifying Problems Through Observation
    April 2017 Medical Device Design: Identifying Problems Through Observation & Hands-On Training

  • Founder, CEO

    Maternal Life creates products that improve safety and patient experience for mothers and babies. "Primo-Lacto" is a 2-part closed system for colostrum collection. Primo-Lacto is intended for use when (1) mothers cannot or choose not to nurse their newborn or (2) the newborn can’t nurse due to trouble latching, or prematurity. Primo-Lacto enables the goals of the Baby-Friendly Hospital Initiative (BFHI), a global program sponsored by the WHO and UNICEF. Primo-Lacto is a tool to help hospitals meet the criteria outlined in BFHI. Please see www.maternallife.co for more information.

  • Owner

    • JS Design Group Inc.
    • Jun 2012 - Present (5 years 6 months)

    Jules Sherman Design is a user-centered consultancy that specializes in product design for the healthcare industry.


    Great Call
    Orlando Health Foundation
    Whole Biome Inc.
    Paradox Resolution LLC
    Compass Engineering Contractors
    QMedic Health
    The Clorox Company
    Kuna Systems

  • Product Designer

    • Suning US (S2D2)
    • Palo Alto, CA
    • Feb 2014 - Apr 2014 (2 months)

    A 3 month contract designing user-centered wearable tech products focused on monitoring the health and safety of children and older adults.

  • Design Thinking Bootcamp Teaching Assistant

    • Stanford
    • Jun 2011 - Jun 2011

    Assisted in preparation and organization of Design Thinking Boot Camp.
    Offering executives the chance to learn design thinking — a human-centered, prototype-driven process for innovation that can be applied to product, service, and business design.

  • Design Director

    • Olde Thompson
    • Jan 2004 - Jul 2010 (6 years 6 months)

    Product design and development for kitchen house-wares, food packaging, retail displays, sales collateral, web-site design and client presentations. We work with clients such as Costco Wholesale, Bed, Bath & Beyond, Walmart, Crate & Barrel, Martha Stewart, Macys, Kohls, BJs, Target, and Lowes.

  • Freelance Designer

    • Newell Rubbermaid
    • Nov 2002 - Dec 2003 (1 year 1 month)

    Freelance contract with Amerock division to design several new lines of bathroom hardware and fixtures.

  • Freelance Designer

    • Riviera-Van Beers
    • 2002 - 2003 (1 year)

    Designed garden accessories for Costco, & bath accessories for Wal-Mart.

  • Freelance Designer

    • Cambridge Silversmiths
    • Jan 2002 - Dec 2002 (11 months)

    Flatware design and development.
    Worked as a team with Will Prindle Design to
    create several lines of flatware. Designs
    are still currently sold through stores like
    Bloomingdales, Macys and HomeGoods.

  • Senior Product Designer

    • Bath & Bodyworks
    • Jul 2001 - Nov 2002 (1 year 4 months)

    Designed products for both White Barn Candle Co. and Bath & Bodyworks.

  • Product Designer

    • Restoration Hardware
    • Jul 2000 - Jun 2001 (11 months)

    Product designer for house-wares, bathroom fixtures, garden accessories, and non-electric accessories.

  • Freelance Designer

    • Forms-Surfaces
    • May 2001 - 2001 (7 months)

    Designed two door levers for Forms-Surfaces that are still currently sold on their website to architects and interior designers.
    "Motivo" lever and "Allegro" lever.


  • Stanford University

    • MFA Graduate Program in Design
    • 2010 - 2012
  • Ecole Nationale Supérieure de Création Industrielle

    • N/A Design
    • 1993 - 1994
  • Rhode Island School of Design

    • BFA Industrial Design
    • 1990 - 1994

    Graduated with honors-presented the Alexander Graham Bell Award for Design and Invention, commencement 1994



1994 Alexander Graham Bell Award for Design & Invention presented by the RISD ID Dept. 2007 Outstanding Packaging Design Award for Costco Private Label Spice Program presented by Graphic Design USA 2011 Carmen Christensen Fellowship in Fine Arts by the Stanford Institute for Creativity & the Arts (SiCA) Full Scholarship to pursue my MFA in The...
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