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  • Julie Keenan, Circle K Studio

    Creative Director, Designer, Illustrator, Branding Consultan...

    San Francisco, CA

I'm Julie Keenan—an exceptionally versatile, award-winning design professional with 25+ years of experience developing consumer brands, brand strategy and corporate identity, from boutique niche markets to main stream corporate America.

Work Samples

Work History

Julie Keenan julie@circlekstudio.com Summary Niche-savvy, versatile, award-winning, print, online and brand packaging expert with 20+ years experience as senior designer, director and educator. Motivated team player with demonstrated history of inspiring creativity and working collaboratively with all levels of staff to ensure a stellar implementation of projects and superior business results. Skills Summary Creative Direction Digital/Web Design Print Design Card and Invitation Design Stationery/Paper Goods Consumer Packaging Textile Design Environmental Design Print/Collateral Production Project Management Print Production Supervision Online Marketing Strategies Experience Circle K Studio, San Francisco, CA {2001–present} Principal, Creative Director, Brand Strategist, Illustrator » Managed a team of 7: 3 designers, 1 new business developer, 2 writers and 1 web production specialist, to implement all collateral and brand strategy. » Managed all day to day projects, marketing strategy and new business development. » Managed and delivered all designs and implementation for a cross-functional offering of services including print, web, consumer packaging, corporate ID, naming, illustration, branded environments, retail and strategy, for a national clientele, including biotech, pharma, education, consumer goods, high tech, hospitality and luxury brands. » Provided vision and values for company to steer by, resulting in a stellar team and company. » Created growth plan to promote Circle K studio via print publications. » Directed internship program to drive superior results from students while they learned. Cardstore.com, San Francisco, CA {2010–2011} Design Consultant—Stationery, cards » Provided design solutions for greeting cards, invitations and personal stationery. Office Depot, Boca Raton, FL {2009–2011} Design Consultant, Creative Services—Paper goods, stationery, cards » Provided design solutions for mature stationery systems and back to school items. » Developed point of purchase systems for paper goods items. » Created branding systems for Office Depot branded products. AAA NCNU, San Francisco, CA {2005–2008} Design Director, Project Manager, Creative Services Group » Managed a team of 5 designers and production staff to support enterprise goals while creating print, web, event, outdoor, packaging and retail for the AAA brand via internal/external clients. Result: a well managed team, going for the big idea and delivering superior client solutions. » Managed projects for all marketing teams by creating client agreements and fostering long-term relationships with all business partners. » Managed brand alignment for collateral, broadcast, radio and outdoor for multiple design and advertising agencies, conducting biannual brand forums. » Developed a brand systems approach in design of all collateral, as well as brand strategy, to ensure integration of the AAA brand in all business channels. » Conducted internal and external AAA brand audit with the engagement of the team. » Created and managed digital asset online system to support AAA enterprise goals and save $200,000 annually; negotiated business contract to assure best pricing. » Developed and directed creative and strategy for AAA brand Image Library, while serving as secondary photographer; annual savings to AAA - $250,000. » Provided project management for brand environment and architecture project, including design and strategy for new AAA corporate headquarters, in cooperation with a large cross-functional, cross-practice team. Landor Associates, San Francisco, CA {1998–2001} Design Director, Art Director » Directed and presented creative for print and packaging projects to national clients in various business categories, including dairy, paper goods, retail, customer service and technology. » Created designs for print, corporate identity, brand identity and brand environment projects for major brands such as 7-UP, Coors, Chandon, Rand McNally and Target. » Guided and inspired junior designers to explore big ideas and deliver superior results. » Art directed photography and illustration for various print and packaging projects. » Supervised print production for various national print and packaging products. Academy of Art University, San Francisco, CA {1999–2004} Design Instructor » Developed syllabus and course objectives for Print 1 design course, which studied catalog publication design and event graphics. » Led and guided students to do their best work, while inspiring and teaching them the foundations of the print aesthetic so as to have finished products for their portfolios. » Provided guidance and consultation on student portfolios for entrance into the job market. Julie Keenan Graphic Design, Seattle, WA {1985–1998} » Managed and delivered all designs and implementation for a cross-functional offering of services including print, consumer packaging, corporate ID, illustration, retail and strategy, for a local clientele, including high tech, pharma, education, consumer goods, fashion and luxury brands. » Managed all day to day projects, marketing strategy and new business development. Education University of Washington, BFA, Graphic Design Professional Affiliations Board Member, AIGA Seattle {1996 - 1998}; Chairman, 1997 Northwest Design Awards Member, AIGA San Francisco {1998 - present}


University of Washington, BFA, Graphic Design





Awards and Publications/ Awards/ American Corporate Identity Awards Best of the Bay—Invitation Design Brand Design Association Awards Graphic Design USA Awards The American Advertising Awards The West Coast Show Industrial Design Excellence Awards The Mobius Awards Northwest Regional Design Awards NW Addy Awards LULU Awards Global Design Awards International Brand Packaging Awards Books & Publications/ Communication Arts Print Magazine Graphic Design USA Step-By-Step Magazine Applied Arts Magazine 1000 Design Details Best of...
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