always better than before
4 years’ experience of user research, new product development and tangible interaction design
Thinker and doer with empirical research methodologies and strategic mindset
Expertise in user research and translating information to identify new concept direction.
Professional design expression skills (digital and traditional)
Professional, flexible, creative, and excellent team player
Excellent written and verbal communication skills in Mandarin , English and Cantonese
The Chinese University of Hong Kong
Degree: MA part-time (06/2014 expected)
The Hong Kong Polytechnic University
Degree: MDes (09/2009)
Major: Design Practice
The Beijing University of Posts & Telecommunications
Degree: BEng (07/2008)
Major: Industrial design
The University of the Arts London
Degree: Summer course (07/2006)
Major: Product design / Graphic design
LEO PAPER GROUP - Leovation Ltd. Hong Kong
The market leader in providing professional digital service for globe brands
Asisstant Creative Manager 2009.9 - present
Front end research and concept generation for a diverse range of projects
Concept sketch and CAD visualizations for new pieces of high technology
User research and testing
Market & Trend research
Assistant engineers and programmers with hardware production and installation
Factory visit for souring material, components, manufactures and quality control
Be in charge of the all the new product development projects.
Dreamoc projects：Dreamoc is a unique mixed-reality 3D display designed to present products or artifacts in combination with free floating holographic video elements. We provide the products and content design service for our clients to present or launch their product for any events or exhibitions. The prototype has been tuned into lots of variation products (B2B/B2C) with different style, structure, size and material. My tasks here are mainly developing the new variation products according to user’s needs, from the concept generations to marker/trend/user research, from the design concept visualization to the product manufacture and testing.
AR projects: AR (Augmented Reality) is a currently popular technology and interactive solutions we used to develop our new product for our clients in different segments. We developed hundreds of AR cards for Hallmark, and lots of children AR books with Carlton, besides, we also made functions and online marketing material for the clients like Disney, Dior and HKJC etc. My responsibilities in these projects are mainly UI/UX design and usability testing.
Hardware design and installation projects：I did many multimedia & interaction hardware designs and installations projects ( Kiosk, projector hosing, multi-touch table, interactive bus stop etc.) for diverse clients like Disney, Ocean Park, HSBC, Lane crowd, and I.T. etc.
Exhibition projects：During these 3 years, I took in charge of lots of Exhibition design, such as Retail Asia Expo 2010 & 2012, Info comm. Asia 2011, we used breakthrough multimedia technology and interaction solutions to bring our potential clients impressive experience, which promoted company’s images to the public successfully.
Samsung Design China Shanghai, China
Internship 2009.7 – 2009.8
Online research – Chinese life style transformation / Chinese design symbols
Field market & user research for Chinese white goods design trend
Lead a team to conduct brain storming section
Chinese design symbols report: We conducted online research and tried to abstract Chinese design symbols from the traditional culture elements, this report was planned to introduce Chinese culture to Samsung global design teams.
Chinese white goods design trend report: Field study was conducted in 6 main cities across China. We collected the first hand market analysis data and user feedback for Samsung products positioning in Chinese market
English Fluent both for oral and written
Chinese(Mandarin/Cantonese) Fluent both for oral and written
Alias Sketchbook Advanced
Photoshop CS Advanced
Illustrator CS Advanced
Premiere CS Intermediate
Flash CS Intermediate
Office Software Advanced
Honors & Exhibitions
Red dot award ( final judging ) 2012
Retail Asia Expo 2010 2012
Info comm. Asia 2011
HK PolyU Capstone Project Exhibition(“Best of Show” ) 2009
The 25th HK Watch & Clock Design Competition Show 2009
BUPT Final Project Presentation(“Best of Best”) 2008
Industrial Design Week of Beijing Colleges and Universities 2006