Resumé

SUMMARY

 4 years’ experience of user research, new product development and tangible interaction design
 Thinker and doer with empirical research methodologies and strategic mindset
 Expertise in user research and translating information to identify new concept direction.
 Professional design expression skills (digital and traditional)
 Professional, flexible, creative, and excellent team player
 Excellent written and verbal communication skills in Mandarin , English and Cantonese

EDUCATION
The Chinese University of Hong Kong
Degree: MA part-time (06/2014 expected)
Major: Anthropology

The Hong Kong Polytechnic University
Degree: MDes (09/2009)
Major: Design Practice

The Beijing University of Posts & Telecommunications
Degree: BEng (07/2008)
Major: Industrial design

The University of the Arts London
Degree: Summer course (07/2006)
Major: Product design / Graphic design


PROFESSIONAL EXPERIENCE
LEO PAPER GROUP - Leovation Ltd. Hong Kong
The market leader in providing professional digital service for globe brands
Asisstant Creative Manager 2009.9 - present
Main Responsibilities:
 Front end research and concept generation for a diverse range of projects
 Concept sketch and CAD visualizations for new pieces of high technology
 User research and testing
 Market & Trend research
 Assistant engineers and programmers with hardware production and installation
 Factory visit for souring material, components, manufactures and quality control
 Be in charge of the all the new product development projects.


Main Achievements:
 Dreamoc projects：Dreamoc is a unique mixed-reality 3D display designed to present products or artifacts in combination with free floating holographic video elements. We provide the products and content design service for our clients to present or launch their product for any events or exhibitions. The prototype has been tuned into lots of variation products (B2B/B2C) with different style, structure, size and material. My tasks here are mainly developing the new variation products according to user’s needs, from the concept generations to marker/trend/user research, from the design concept visualization to the product manufacture and testing.

 AR projects: AR (Augmented Reality) is a currently popular technology and interactive solutions we used to develop our new product for our clients in different segments. We developed hundreds of AR cards for Hallmark, and lots of children AR books with Carlton, besides, we also made functions and online marketing material for the clients like Disney, Dior and HKJC etc. My responsibilities in these projects are mainly UI/UX design and usability testing.

 Hardware design and installation projects：I did many multimedia & interaction hardware designs and installations projects ( Kiosk, projector hosing, multi-touch table, interactive bus stop etc.) for diverse clients like Disney, Ocean Park, HSBC, Lane crowd, and I.T. etc.

 Exhibition projects：During these 3 years, I took in charge of lots of Exhibition design, such as Retail Asia Expo 2010 & 2012, Info comm. Asia 2011, we used breakthrough multimedia technology and interaction solutions to bring our potential clients impressive experience, which promoted company’s images to the public successfully.


Samsung Design China Shanghai, China
Internship 2009.7 – 2009.8
Main Responsibilities:
 Online research – Chinese life style transformation / Chinese design symbols
 Field market & user research for Chinese white goods design trend
 Lead a team to conduct brain storming section
Main Achievements:
 Chinese design symbols report: We conducted online research and tried to abstract Chinese design symbols from the traditional culture elements, this report was planned to introduce Chinese culture to Samsung global design teams.
 Chinese white goods design trend report: Field study was conducted in 6 main cities across China. We collected the first hand market analysis data and user feedback for Samsung products positioning in Chinese market

LANGUAGE SKILLS
English Fluent both for oral and written
Chinese(Mandarin/Cantonese) Fluent both for oral and written


Computer Skills
Rhinoceros Advanced
HyperShot Advanced
Alias Sketchbook Advanced
Photoshop CS Advanced
Illustrator CS Advanced
Premiere CS Intermediate
Flash CS Intermediate
Office Software Advanced


Honors & Exhibitions
 Red dot award ( final judging ) 2012
 Retail Asia Expo 2010 2012
 Info comm. Asia 2011
 HK PolyU Capstone Project Exhibition(“Best of Show” ) 2009
 The 25th HK Watch & Clock Design Competition Show 2009
 BUPT Final Project Presentation(“Best of Best”) 2008
 Industrial Design Week of Beijing Colleges and Universities 2006

Projects by Kai Yu

Concepts M1
17 Files

Concepts M2
16 Files

interactive book
9 Files

simple life
12 Files

toys
12 Files

Design research
14 Files

Paper‘s
7 Files

sketches/ideas/expressions
35 Files

Accessories
3 Files