Emily Lai

Design is beyond problem solving. — Hong Kong, Hong Kong

About

With nearly a decade of global design experience, Emily has done work for some of the best global brands such as Ford, CVS, P&G, Coca Cola, Microsoft, Dell, Staples..etc. She is currently working as the design manager for Formart Industrial Design in Hong Kong. Working directly with global clients on projects that are driven by research and design thinking.

Emily uses a process driven by market, users and technology to tackle problems ranging from design to manufacturing. She has designed multiple product from kitchen gadgets, toys, appliances, consumer electronics, medical products and industrial products. Her wide range of design experience allows her to synchronize the merits of each discipline and bring it to a form of perfection through her insights.


Specialties

Business development, Proposal writing, Project management, Research planning, Conducting user center research in China, Competitive market research, Design strategy, Leading brainstorm sessions, Brand direction, Concept generation & refinement, Color, Materials, and Finishes, CAD development, positive attitude and professionalism.

Language:
Cantonese (Written & fluent)
American English (fluent)
Mandarin(Written & fluent)
Hakka (fluent)

Experience:
10+ years
Education:
Cleveland Institute of Art (BFA)
Hong Kong Polytechnic University (MDes)
Affiliations:
IDSA
Awards:
INDEX Awards 2009 (Finalist)
-rep. Product Solutions. ltd

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