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Vice President, UX Copywriter/Strategist
Citi
Dallas, TX
Aug 2014 - Present (9 years 9 months)
• Crafting digital and mobile user experience copy for Citi corporate websites for both North American and International consumption
• Creative and UX copy input for the development of Citi prototypes
• Writer and researcher for the new Citibank Commercial Bank global website
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AVP, Copywriter and Marketing Communications Specialist
Dallas, TX
Mar 2010 - Feb 2014 (3 years 11 months)
• Writing copy for all PlainsCapital Bank external and internal communications; i.e. radio, TV, print, web, email
• Developing corporate campaigns
• Writing and producing quarterly employee newsletter
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Senior Copywriter
Contract
Dallas, TX
Nov 2007 - Mar 2010 (2 years 4 months)
• Corporate videos and internal employee communication for JCPenney
• Writing copy for consumer-related direct mail and websites for Epsilon Inc.
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Creative Manager / Product Manager
AEGON Direct Marketing Services
Plano, TX
Aug 2004 - Nov 2007 (3 years 3 months)
Creative Manager
• Coordinating design and production of direct mail fulfillment kits
• Writing copy for consumer-related direct mail and websites
• Managing a creative staff of two
Product Manager
• Managing client relations, product development, and creative development of 6 membership products offered nationwide via direct mail and online
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Senior Copywriter
Contract
Dallas, TX
Feb 2000 - Aug 2004 (4 years 6 months)
• Documentary award for a 30-minute TV special on The Women's Museum
• Holiday print and broadcast campaigns for The Dallas Morning News
• Corporate videos for JCPenney
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Senior Copywriter
Bryan & Associates (BA)
Dallas, TX
Sep 1992 - Feb 2000 (7 years 5 months)
• Writing radio and television copy for Chevrolet, Pontiac, and GMC dealer
marketing groups throughout the United States
• Developing regional and statewide campaigns
• Radio and jingle production
• Managing copywriting department of 4
• Organizing creative meetings
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Broadcast Copywriter
CB&S Advertising
Portland, OR
Sep 1989 - Sep 1992 (3 years)
• Writing radio and television copy for Fred Meyer Super Stores in Oregon,
Washington, California, Alaska, Utah, Idaho and Montana markets
• Meeting with clients to discuss creative direction and execution
• Developing corporate campaigns
• Radio and TV production