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Senior Designer
Jakks Pacific
May 2012 - Present (12 years 4 months)
Leading a team of 4 designers responsible for package design for Disney Princess role play product line. Participate in bi-weekly meetings with Disney to ensure packaging execution is aligned with the Brand. Participate in weekly planning meetings to ensure packaging development is on schedule. Working with marketing team to develop unique merchandising programs for Walmart, Target, Kohl’s and
other customers. Casting talent and directing photo shoots.
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Creative Director - Stationery
Peachtree Playthings
May 2004 - May 2012 (8 years)
Merchandised and developed product sections for Wal-Mart, Target, K-Mart, and Toys R Us. Designed new product and branded packaging for stationery, craft and art material lines. Rejuvenated existing product lines though contemporary trend right branding.
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Senior Designer-Licensed Packaging
Franco Manufacturing Company
Nov 2002 - May 2004 (1 year 6 months)
Developed/managed licensed package design for bedding and room decor products. Managed artwork production for over 30 licenses and 100 SKUs. Working with stylists, artists and marketing personnel to determine requirements for all packaging, inserts, labels, shipping cartons for all product lines according to the style guide provided by licensor. Managed all packaging items from concept through final production.
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Designer-International Packaging
Rose Art Industries
Sep 2001 - Nov 2002 (1 year 2 months)
Developed/managed international packaging design for variety of products. Signage and showroom design. Direct mail catalogues. Story boards/advertising. Developed interactive web content for company site. Digital Photography. Logo design.