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  • yannick lenormand

    Senior Trends Analyst and creative

    Hong Kong, Hong Kong

Strategic and Creative with 16 years practice in 4 A’s international design agencies and fortune 500 corporations. I believe that understanding and acting upon the changes in consumer behavior, market evolution and technology advancement is key to build strong and relevant brands. Team leader and team player. Creative without borders, from Trends analysis to brand experience design.

Work Samples

  • Product Design Innovation

  • Branding & Identity

  • Structural Packaging

Work History

2013 - present GIBSON Innovations (formerly WOOX Innovations) - Hong Kong www.gibsoninnovations.com Gibson Innovations is a Gibson Brands company and a brand licensee of Royal Philips. Senior AD Lead Trends Analysis & CMF for the Headphones and Portable Audio categories across brands - GoGear, Philips, Philips Fidelio, Trainer, Onkyo and Gibson. May 2007-2013, Philips Design, Hong Kong http://www.design.philips.com/about/design/index.page Trends Consultant (Visual Trends Analysis) Consumer Lifestyle, Lighting and External Clients Feb.-May 2009, Polytechnic University, Hong Kong http://www.sd.polyu.edu.hk/web/Gallery Personal Technologies, tutorial and critique Bachelor of Arts students, BA(Hons) Nov.2006-April 2007, LANDOR Associates, Hong Kong www.landor.com design director international and local clients: Pepsi, Sunlife, Danone, Diageo,... 2001-Nov.2006, LANDOR Associates Paris, France www.landor.com senior design director international clients: Orange, Telefonica, SFR, Danone, Kronenbourg, Procter&Gamble, Decathlon... 2001-2005, Ecole Nationale Superieure des Arts Decoratifs (ENSAD) Paris, France http://www.ensad.fr/ Lecturer Packaging and Product design for undergraduates students 1997-2001, DRAGON ROUGE Paris, France www.dragonrouge.com junior art director Structural packaging and products for Nastlé waters, Orange, Esselte, Kraft food, Heineken... 1997, FTI design Paris, France Assistant industrial designer Pharmaceuticals 1997, DESIGNERS associés Paris, France www.design-by-da.com Graphic and Product Design internship 1996, ABSOLUT design Paris, France www.absolut-design.com designer Free Lance Consumer electronics and toys 1994, LANDOR associates Paris, France Graphic design internship 1992, ADSA Paris, France Industrial design internship with Roger Tallon and Pierre Paulin


  • ENSAD Ecole Nationale Supérieure des Arts Décoratifs

    • Master Industrial Design
    • 1993 - 1996
  • IED European Design Institute

    • BTS Industrial Design
    • 1989 - 1992
  • Lycée de Lorgues

    • French Baccalaureate engineering
    • 1985 - 1989



-EPICA award 2005 "Evian origin" - Winner -Etoiles de l'Observer 2006 - Nominee -TopCom "Evian origin" - Bronze award -Grand Prix Strategie 2003 "Perrier Fluo" - Winner -Oscar 1997, Paris Toy Show "Jeux Nathan" - Winner