H Favorite
SET SAIL : TEAM TILT EVENT POSTER ///// Prior to the Red Bull Youth America's Cup, swissnex San Francisco organized an event for fans of Team Tilt Sailing, the Swiss challenger for the Cup. Instead of a traditional booklet-style program, swissnex opted for a poster to hang at the event. I isolated and posterized Team Tilt's catamaran from a promo photo, placing it at an angle that captures the speed and movement of racing. Inspired by that angle, slashes became a dominant motif. The emphasis on geometry is a hat-tip to the International Typographic Style of design. The type choice and color palette recalls the client's corporate identity, and the clouds at the top of the poster borrow shapes from their website. ///// ROLE: Art direction, design, photo retouching
H Favorite
BARK : URBAN FOREST PROJECT LAMPPOST BANNER (1/2) ///// Brainchild of the American Institute of Graphic Arts, Times Square Alliance and Worldstudio Foundation, the Urban Forest Project was an exhibition in Times Square of over 175 banners inspired by trees. I created a simplified tree: solid colors represent foliage and trunk, accented by digitally manipulated scans of leaves and stripes for bark. In case the viewer needs help "fetching" the concept of the tree trunk, Fido offers a hint. ///// ROLE: Concept, design, digital illustration
H Favorite
BARK : REPURPOSED URBAN FOREST PROJECT BANNER (2/2) ///// The Urban Forest Project (2006) was an exhibition in Times Square of 175+ banners inspired by trees. In the spirit of sustainability, all retired banners were made into totebags by noted accessory designer Jack Spade. Banner artwork was additionally available on t-shirts. ///// ROLE: Concept, design, digital illustration
H Favorite
EMIT RESPONSIBILITY (NOT CO2) : DIGITAL PRESS PRINT ///// Biennially, Graphic Responses -- the Colorado International Invitational Poster Exhibition's digital satellite -- calls for responses to issues of worldwide concern. "Emit" was among the posters selected in '07. Wanting to realize the artwork in an earth-friendly printed format, I opted for a small run of 50, 11x17" prints (vs. 18x24" format) on FSC Certified paper. ///// ROLE: Concept, design, digital illustration, copywriting, research ///// PUBLISHED: The Big Book of Green Design
H Favorite
TAKE ROOT : SCREEN PRINT ///// Originally a student project, I revamped this poster. The art and type were hand drawn, then vectorized. A natural-toned, recycled stock brings color to the piece. A skinny format emphasizes the sapling taking root. Hand printed by Ape Do Good Printing. ///// ROLE: Concept, design, digital and traditional illustration, copywriting, research ///// EXHIBITED: The 4th Block VII International Triennial of Eco-Poster, TypeCon 2010 Poster Show ///// PUBLISHED: The Big Book of Green Design, Green Graphics
H Favorite
AFFORDABLE HEALTHCARE : WY DEPT OF HEALTH POSTER ///// The Wyoming Department of Health (WDH) sought a poster promoting their new logo,* and encouraging citizens to exercise and eat more produce. Our agency held a focus group; participants said exercise is complicated and produce is expensive. I aimed to show that healthy living is simple as a trip to the local supercenter and cheaper than being unhealthy. ///// ROLE: Creative direction, design, copywriting; photo compositing, editing and color correction

*Logo by Barnhart Communications
H Favorite
THE CLEAN HOUSE : PLAY POSTER + DIRECT MAILER ///// Woman's Will Theater Company in San Francisco requested a poster, postcard and play program (not pictured) for their production of Sarah Ruhl's "The Clean House." The script's repeated mention of vivid colors against stark white informed my color scheme. The title script, inspired '50s designs, was traced in liquid detergent and then photographed. ///// ROLE: Creative direction; design; digital illustration; copy editing; photography, photo retouching ///// EXHIBITED: TypeCon 2010 Poster Show
H Favorite
DISASTER DOESN'T DISCRIMINATE : OFFSET LITHOGRAPH ///// This piece was donated to the Hurricane Poster Project, launched post-Hurricane Katrina by studio Moxie Sozo. They sold art by "high-profile and up-and-coming artists" to benefit the Red Cross. A motley group faces engulfment by a wave of words, adapted from post-Katrina news reports. I chose a headline type that recalls debris, jarring split-complimentary color scheme, and stark white stock. ///// ROLE: Concept, design, digital illustration, copywriting ///// EXHIBITED: TypeCon 2010 Poster Show

Favorited by 16 people

More Projects From Leila Singleton