Leila Singleton

Manager, Design Services, San Francisco Travel Association

Leila Singleton is an award-winning graphic designer, fine artist and writer based in San Francisco, California. Her artwork appears in over half a dozen books and has been exhibited in such diverse locations as Times Square and Kharkov, Ukraine.

Resume

A (much cooler) PDF version of my resume can be downloaded via this link:
http://www.leilasingleton.com/downloads/lsingleton_design.pdf

EDUCATION
03 : Bachelor of Fine Arts, graphic design
Savannah College of Art & Design (SCAD)
- Summa cum laude honors
- Outstanding Achievement in Graphic Design Award
- Top-ten rank, American Institute of Graphic Arts (AIGA) Jacksonville Portfolio Review, 2002 & 2003


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SKILLS
Expert print design, plus:
- Copywriting
- Fine art/illustration
- Basic web design -- HTML, basic CSS
- Digital photography, expert photo editing
- Basic film and video editing
- DVD and CD-ROM design, authoring


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PROFICIENT IN
Adobe Illustrator, InDesign, Photoshop

BASIC TO INTERMEDIATE SKILLS IN
Adobe After Effects, Dreamweaver, Fireworks, Flash; Apple Final Cut Pro, DVD Studio Pro; Extensis Suitcase; Macromedia Director; Microsoft Excel, PowerPoint, Word


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EXPERIENCE

10 - PRESENT : MANAGER, DESIGN SERVICES, SAN FRANCISCO TRAVEL ASSOCIATION
Helping to build first-ever in-house design division of travel organization promoting a top international destination. Committed to brand-building and delivering ad agency-quality creative.


98 - 10 : THE WHOLE PACKAGE (freelance)
Intermittent ('98-'07) to full-time ('07-'10) work for clients in Alaska, California, Colorado, Missouri, Texas, Wyoming. Projects included print, web design; award-winning logos and illustration.


06 - 07 : ART DIRECTOR, MMG WORLDWIDE
Art Director at Fort Collins, CO, office of a marketing communications agency that works exclusively with premier travel, hospitality and entertainment companies. Consultant, State of Colorado tourism main account. Extensive work, Colorado heritage tourism -- RFPs, research, logos and web graphics.


03 - 07 : ART DIRECTOR, KELLY RIZLEY ADVERTISING & PR, INC.
Art director at a regional advertising agency working with clients representing an array of industries. Position included:

Print design: Ads, brochures, logos, stationery, mailers, large-format graphics. Color correction, preflighting, press checks.

Writing: Ad copy, voiceover scripts, press releases, proposals.

Art Direction: Thematic, aesthetic development informed by marketing goals/research. Guided photo shoots, freelancers.

Project Management: Created project timelines, requests for bids. Proofed, revised contracts. Research. Direct contact with clients, presentations to potential and existing clients.

Digital Design: Simple web design, interactivity, animation. Designed, managed firm's website and HTML e-mails. Simple motion graphics, basic video editing, custom DVDs and CD-ROMs.


99, 00 : SUMMER DESIGN & PR INTERN, CITY OF FORT COLLINS UTILITIES
Summer intern for in-house marketing and PR team; position held for two summers. Designed and illustrated large-format displays, pamphlets, newspaper ads, booklets, t-shirt graphics and more. Copywriting. Developed identities for outreach programs, PR campaigns. Maintained marketing logs, updated customer databases, compiled reports and statistics.


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SELECTED HONORS

DESIGN WORK PUBLISHED IN: 1000 Handmade Greetings, Basic Logos, Big Book of Green Design, Big Book of Logos 5, Business Cards 1: Bright Ideas from Around the World, Design DNA: Logos, Green Graphics, My Own Business Card #2, Really Good Logos Explained

09 : Design article published in Community section of the AIGA (American Institute of Graphic Arts) San Francisco website.

09 : Poster exhibited in The 4th Block’s VII International Triennial of Eco-Poster exhibition in Kharkov, Ukraine.

07 : Poster exhibited among 50 professional works from around the world in Graphic Responses, digital satellite of the 15th Colorado International Invitational Poster Exhibition.

06 : Banner design hung in Times Square, NYC, as part of AIGA’s Urban Forest Project.

06 : Named a winner and Judge’s Pick in worldwide ONE Condoms wrapper design contest. Illustration, tagline featured on products sold at CVS Pharmacy. Condoms donated to my cause of choice: a sex ed program in Liberia run by the International Medical Corps.


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COMMUNITY INVOLVEMENT
09 : Photograph donated to Root Division's 8th Annual Art Auction, benefiting emerging San Francisco Bay Area artists and free, after-school youth art programs.

09 : Photograph donated to 219: The Show, an auction benefiting Atlanta Animal Rescue Friends.

08, 09, 10, 11 : Portfolio reviewer, AIGA San Francisco's Portfolio Day.

07, 08 : Artwork donated to AIGA Colorado's Heart Art Auction, benefiting Project Angel Heart (provides meals to Denver's terminally ill).

07 : Poster donated to AIGA Colorado's 5th Annual Deck the Halls and Walls Poster Auction, benefiting three non-profit organizations dedicated to supporting the visual arts.

06, 07 : Guest speaker for art classes at alma mater Poudre High School.

05, 06, 07 : Invited to present, review portfolios, critique design projects at Colorado State University.

05 : Posters donated to The Hurricane Poster Project (post-Katrina auction for the Red Cross).

Location

San Francisco, CA

Specialties

  • Art Direction
  • Print
  • Illustration

Experience

9 years

Awards

Leila Singleton's work appears in over half a dozen design books and has been exhibited domestically and internationally -- see resume for complete list of honors.

Affiliations

PAST: American Institute of Graphic Arts, Art Directors Club, Type Directors Club. CURRENT: Colorado Poets Association