Illustrator Tasica Singleton requested a customized announcement to celebrate her graduation. Her alma mater's black and gold colors and quirky mascot (a bee) individualize the piece, as does the illustration, which was hand drawn by the client. The copy's humorous slant contrasts with a formal aesthetic: antique specimen art inspired the bee, and the centered, serif type is florid with novelty ligatures.
ROLE: creative direction, design, copywriting, construction (including tassel!)
Comments
Nicely done.