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  • Brian Liao

    Independent Graphic Artist

    Northern California, CA

Brian Liao / p: 530.220.9300 / pcbrianliao@gmail.com I provide a full range of creative services. Specialize in Branding Identity, Strategic Design, and Advertising. Over eight years experience developing designs in both print, and marketing industries. Graphic design is not just about style. It's about finding the best way to communicate your message. Good design doesn't come in a flash of inspiration. It's a collaborative process of discovery that takes patience, experience, and communication. I collaborate with my clients. I involve my clients every step of the way, incorporating feedback at each stage until the design is finalized. I ask, listen and understand. I begin each project by gaining a solid understanding of who my clients are, and what my clients do. This helps me create strategic solutions that communicate the right messages and express their vision into reality.

Work Samples

  • Stationary & ID

  • Promotional

  • GM MOTOR

Work History

TECHNICAL PROFICIENCY Operating Systems: Mac and PC Applications: Proficient in Adobe CS5 (other) Adobe Acrobat PRO 9, QuarkXPress, Outlook Express, Microsoft Office; Power Point, and Microsoft Excel. Strengths: Strong interest and specialize in branding, logo identities, stationery, promotional, and advertising. RIP IT Imaging Developer: create Polyester & Metal Plates and making sure all Technical issues such as critical registration, color balance, and ink densities. Fiery Command WorkStation: network connectivity with sophisticated print management functions: • Scan-to-file/net for electronic archiving. • Configuration, delivers enterprise control of multiple printers, scanners, queues and job processing on wide area networks • Simultaneous printing of both large and small format documents • Finishing options include stapling, hole punching, and saddle-stitch booklets Language: Fluency in Mandarin and Taiwanese dialogues. PROFESSIONAL EXPERIENCE Cartwrappers.com Corporate Headquarters: 1445 Marcasite Ct. Post Falls, ID 83854 May-2013, Present Freelance Graphic Designer Design from concept to final production. Provide Branding, Wholesale Sponsors, Tournaments, Custom Wrappers design proof samples to all new and exist clients. Create Detail spec sheet in actual size layout for final production. Cart Wrappers has taken a fresh look at marketing! We developed our cart sponsorship program to provide businesses of all size to market to the masses. Custom designed, expert installation, and undeniable attraction. With all the newest technologies in place to assist with QR code options and analytics. We provide a truly trackable ROI. “One of the best places to do business… is on the golf course!” CARVELL PRINTING - Sacramento - CA June 2010- September 2010, January 2011-April 2011 Temporary Graphic Designer Overview: Preflight all customer files in various formats include applications such as Microsoft Word, Publisher, Powerpoint presentation, Excel, Adobe Acrobat, and all Adobe CS2-CS5 documents. Maintaining all PO# archive with back up system on weekly basis. Accomplished publication projects for private local businesses, and corporate organizations included: monthly newsletter, promotional marketing materials and all stationery products. Well establishment with out source vendors to meet all project deadlines and requirements. Communicate on regular basis Operations Manager regarding client concerns. Introduce innovative support ideas and follow-up on unsettled issues. INNOVATIVE DESIGNS - New York, NYC May 2006 to November 2007 JR. Graphic Designer Overview: Major accomplishment with clients included GM motors, M&M’s candy, Speed Racer movies, and Dream Works Kung Fu Panda: Design multiple promotional products for large corporation licensed brands such as portfolio folders, vinyl binders, theme book note pads, sticky note pads, magnets, erasers and writing tools, such as multi-point pencils, pens, wood pencils and multiple die cut pencil pouch. Collaborated with Senior Director to design and Layout specs and approvals. ALPHAGRAPHICS - Vacaville & Sacramento, CA August 2003 to May 2006 Graphic Designer Overview: Preflight all customer files to confirm, or modification when is require before send to pre press workshop. Prepare press ready art files include: 1-4 color separation screen plates by using RIP IT Imaging Developer to create Polyester & Metal Plates. Well knowledge for Command WorkStation printing systems, and keep updated design applications and maintained all design computers in the studio. Created graphic design logos, stationery, posters, banners, direct mail advertising, invitations, and postcards, also as well as internal collateral projects comprised of brochures and promotional products. Clients: Aura Condos, Holt of California, Western Electrical Contractors Association, Inc. KINKO’S (FEDEX OFFICE) - Davis, CA February 2002 to August 2003 Digital Specialist Overview: Preflight all customer files including oversize documents in various formats before finalize for out source production or in house. Operated oversize scanner, oversize Epson Ink jet 6000 & 12000 printers, and large lamination output devices. Worked successfully with clients in selecting font, layout, inks, paper stocks, printing and binding methods. EDUCATION 2000 Graduates from Pratt Institute, Brooklyn New York with Bachelor of Arts, Communication Design Degree CERTIFICATIONS Achieved Certification in Design and as a Digital Specialist from Alphagraphics Inc. 2003

Education

Pratt Institute Bachelor of Arts with Major in Communication Design, Class 2000

Specialties

Awards

Achieving the distinction of Certification in both Design and Digital Specialist from Alphagraphics, Inc. 2003

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