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Graphic Designer
Metropolitan Transportation Commission
San Francisco, CA
Jan 2017 - Present (7 years 4 months)
Design Lead – San Francisco Estuary Partnership - 2022 Estuary Blueprint is a long-range plan initiative charting the course for the health of the San Francisco Estuary.
• Create the Blueprint logo and manage the style guides for print and digital materials
• Design and implement the Blueprint document from concept to final delivery.
Design Lead – Plan Bay Area 2050 is a long-range plan initiative charting the course for the future of the nine-county San Francisco Bay Area.
• Manage all brand style guides for print and digital materials
• Design all public outreach collateral: posters, handouts, and signage
• Design and implement the PBA2050 document from concept to final delivery. Tasks include color and typography selection, document style guides, photo color correction and editing, iconography illustration, print, and digital deployment.
Art Direction, Design Lead – Napa Valley Forward, a transportation initiative to help employers and workers find relief from traffic congestion by connecting Napa County commuters with alternatives to driving alone.
• Design the final logo, all iconography, brand book, and all collateral, including the print brochure, posters, and exterior signage
Art Direction, Design Lead – BayRen’s Energy Conservation League, a take on the superhero genre as four heroes help Bay Area residents with energy conservation needs.
• Responsible for the creation of the creative brief, naming of characters
• Design the team and hero logos
• Direct the illustrator during revisions and final delivery of assets for publication
Design Lead – MetroTalks public speaker events held at the Bay Area Metro Center informing the public about the challenges faced in the Bay Area Region.
• Design brand identity and brand guidelines for digital and print materials
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Designer/ Creative Consultant
Merchant Consulting
Berkeley, CA
Jan 2008 - Jan 2015 (7 years)
Work directly with the Executive Team for a design consultancy based in Berkeley, Ca.
• Develop brand identity for digital and print collateral
• Design B2B and B2C Presentation
• Designed brand identity and packaging for
• Creative support and copy editing for all presentations
• Setup studio procedures and asset management
• Design the Merchant website and portfolio slides
• Storyboard and edit video case studies for specialized presentations
Accounts Include: AAA, Kaiser Permanente, RKO Pictures and their horror division, Roseblood Movie Company, California Olive Ranch, Yan Can Cook, Kurbo Family Health App, NextSpace Shared Workspace, Ahnu Hair Care, AIDO Sunscreen, Turquese Swim Wear
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Graphic Designer
Anthem Worldwide
San Francisco, CA
Jan 2005 - Jan 2008 (3 years)
Work directly with the Creative Director for a design consultancy based in San Francisco, Ca.
Packaging and identity design studies. Produce visual assets for creative review presentations: form factor concepts, digital illustrations, and visual audits. Assist in research and development for all projects. Quality control for all final output production files.