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Freelance Digital designer
Oasis Answers, School Empower, Walmart
New York, NY
Mar 2015 - Present (9 years 2 months)
• Created effective visual communication with hierarchy and balance (E.g. Typography, color, space, contrast) • Identified touch points between business, brand and user goals
• Created business and consumer product experiences for different channels and platforms.
• Performed comparative and competitive analysis, conducted site assessments.
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UI/UX designer
Weight Watchers
2007 - Mar 2015 (7 years 10 months)
• Designed interactions for a variety of products and audiences.
• Assessed customer needs to improve the usability of the website and mobile app.
• Created intuitive, optimized, and brand-consistent experiences for users.
• Used sketches, storyboards and prototypes to communicate and sell my ideas.
• Stayed abreast of changing research and technologies.
• Collaborated with stakeholders to understand the requirements of the project, the benefits for the business and the functionality required making the effort successful.
• Prioritized requirements. Through rounds of design, presentations and accompanied feedback delivering the final designs.
• Worked with creative agencies by providing them the specks, grids and timelines.
• Managed offshore team in Jordan, had a weekly meetings with them over the phone, created and provided LOE, design directions, sent instructions, assets and feedback.
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Freelance graphic designer
Victoria Secret, Fresh Pair, Time inc, cnn, Salomon Smith Barney, Grey Interactive
2006 - 2007 (1 year)
• freelanced as a designer with many brand established companies.
• designed withing the clients needs and objectives, according to their brands and templates.
• worked closely with Art Directors, copywriters, engineers withing the provided time frame.