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  • Maria Buonagura

    Marketing Executive

    New York, NY

I've spent a career of 20+ years developing & selling fashion accessories, beauty products & promotional gifts for many of the largest retailers such as JCPenney, TJMaxx, Burlington Stores & Charming Charlie. Being comfortable in the fashion world, I've also worked as a stylist, a buyer and a fashion photographer's assistant at Victoria magazine. Combined with my successful sales record, I've also created publicity for individuals as well as companies. In representing an inventor with a new trendy beauty tool, I was able to market and sell the item to teen specialty stores like Hot Topic, Delia's & Wet Seal. Editorially, I placed the beauty tool in publications such as Women's Wear Daily, Entertainment Weekly & Teen People as well as on Fox News. With a unique combination of creative & business skills, I've brought together individuals like a well known celebrity manicurist & partnered her with a new & exciting nail polish line for an event at Henri Bendel in NY. Currently, I'm writing freelance fashion trend articles for The Daily Mini website & am actively looking for additional creative projects. When I'm not working (sometimes there's crossover), I enjoy collecting flawless crafts and miniatures, cooking ( soups are my specialty), crocheting, reading & research, traveling & driving long distances, finding new music & artists, sailing and antiquing. Also, I must mention, I'd like to learn to play drums. Additionally, I've once served as a member of The Board of Directors for New York Fashion Cares-an organization that supports AIDS charities. I've also been a long-time volunteer for The Fresh Air Fund and Share our Strength NY, a yearly charitable event to fight hunger. Recently, I initiated and currently chair a Miniaturist group on MeetUp.

Work Samples

  • Entertainment Weekly/Spiffer

  • Promotional Item/ MGM

  • my mini handbag trend article

Work History

  • Owner

    • The Creative Scout
    • Edgewater, NJ
    • Apr 2014 - Present (3 years 4 months)

    A marketing, sales & promotions company specializing in the search for unique.

    Representing new upscale handmade jewelry designer in sales & publicity.

  • Sales Manager

    • Carole Inc.
    • New York, NY
    • Sep 2006 - Apr 2013 (6 years 7 months)

    Tripled sales in one year with Charming Charlie from $500,000 in 2010 to $1.7 million in 2011 by opening 4 more new departments.
    Established at least 10 new major wholesale accounts such as Ross Stores, Charming Charlie & Delia's which expanded NY customer base 50% & doubled sales volume.
    Implemented special sales program with Burlington Coat Factory & Dots that led to additional yearly sales of $1 million per account.
    Independently handled & maintained Fifth Ave. NY showroom with 100% responsibility for all NY sales & marketing on low to mid-tier fashion jewelry.

  • Sales and Publicity Manager

    • Smart Set Hats
    • New York, NY
    • Oct 2001 - Aug 2006 (4 years 10 months)

    Responsible for accessory sales to large US specialty chain stores.
    Secure product in major consumer fashion publications.

  • Sales & Promotions/Principal

    • MLB Marketing
    • Fort Lee, NJ
    • May 2000 - Dec 2001 (1 year 7 months)

    Sell client products to large US retailers.
    Promote client products to consumer fashion magazines.
    Hunt for new & unique product to sell and search for emerging artists to represent.

Education

  • FIT

    • Continuing Education- Publicity
    • 2014 - 2015
  • Brooklyn College

    • BA Liberal Arts
    • 1900 - 2000

    Concentrations in literature, journalism & psychology courses.

Specialties

Affiliations

The Int'l Guild of Miniature Artisans The American Craft Council

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