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  • Maria Buonagura

    Marketing Executive

    New York, NY

It's a 20+ year career of developing, selling & marketing fashion accessories, beauty products & promotional gifts for many large retailers like JCPenney, TJMaxx, Burlington Stores & Charming Charlie. Being comfortable in the fashion world, I've also worked as a stylist, a buyer, a fashion photographer's assistant at Victoria magazine and in retail. In combination with my successful sales record, I've also created publicity for designers as well as companies. In representing a designer with a new trendy beauty tool, I was able to sell the item to teen specialty stores like Hot Topic, Delia's & Wet Seal. Editorially, I placed the beauty item in publications such as Women's Wear Daily, Entertainment Weekly & Teen People along with a feature on Fox News. With a combination of creative & business skills, I've brought together individuals such as a celebrity manicurist contact with an exciting nail polish line for an event at Henri Bendel, NYC. Currently, I'm freelancing and writing trend articles for The Daily Mini website while also actively looking for new creative projects. When I'm not working, you'll catch me at a craft show, organizing & arranging my miniatures, cooking ( soups are a specialty), working on an occasional crochet project, scanning Pinterest, reading a good book, listening to a mix of music, traveling when I could, driving where I'm not likely to hit lots of traffic, seeing a good movie, entertaining friends and/or family, watching or re-watching SNL or sailing somewhere warm. A few goals for the New Year are learning to play drums and taking a watercolor class. Additionally, I've served as a member of The Board of Directors for New York Fashion Cares, on the finish line many times at The NYC Marathon & a long-time volunteer for The Fresh Air Fund. Recently, I started & chair a Meet Up group for Miniaturists like myself.

Work Samples

  • Placed in Entertainment Weekly/Spiffer

  • Sold Promotional Item to MGM

  • "Mini Handbags" Trend Article

Work History

  • Owner

    • The Creative Scout
    • Edgewater, NJ
    • Apr 2015 - Present (2 years 8 months)

    A marketing, sales & promotions company searching for emerging artists and their unique product.

    Representing new upscale handmade jewelry designer in sales & publicity.

  • Sales Manager

    • Carole Inc.
    • New York, NY
    • Sep 2006 - Apr 2014 (7 years 7 months)

    Tripled sales in one year with Charming Charlie from $500,000 in 2010 to $1.7 million in 2011 by opening 4 more new departments.
    Established at least 10 new major wholesale accounts such as Ross Stores, Charming Charlie & Delia's which expanded NY customer base 50% & doubled sales volume.
    Implemented special sales program with Burlington Coat Factory & Dots that led to additional yearly sales of $1 million per account.
    Independently handled & maintained Fifth Ave. NY showroom with 100% responsibility for all NY sales & marketing on low to mid-tier fashion jewelry.

  • Sales and Publicity Manager

    • Smart Set Accessories
    • New York, NY
    • Oct 2001 - Sep 2006 (4 years 11 months)

    Responsible for accessory sales ( trend hats, cold -weather and hairgoods) to large US specialty chain stores like TJ Maxx, Fashion Bug, Dots
    Secure product in major consumer and fashion publications such as Redbook, Real Simple and Teen People.

  • Sales & Promotions/Principal

    • MLB Marketing
    • Fort Lee, NJ
    • May 2000 - Dec 2001 (1 year 7 months)

    Sell client beauty and accessory products to large US specialty store and department store retailers.
    Promote client products to consumer, trade and fashion magazines.
    Research new & unique products to sell and emerging artists to represent.

Education

  • FIT

    • Continuing Education- Publicity, Building a Website
    • 2014 - 2015
  • Brooklyn College

    • BA English
    • 1900 - 2000

Specialties

Affiliations

The Int'l Guild of Miniature Artisans The American Craft Council

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