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Creative professional experienced in creating amazing brand experiences for world class retailers. I excel at distilling consumer insights and market research to deliver great design solutions that reinforce and enhance customer experiences. Specialties: Research Consumer Insights Strategy Design Autocad/3D modeling Prototyping/Testing Manufacturing Implementation Construction Project Management Client Relations
Creating exciting new store experiences by delivering innovative concepts and a unique localized design direction for each store. Responsible for driving the store design process from initial market research and conceptual plan development through construction documentation. Direct coordination with executive leadership, department coordinators, construction, equipment/fixture purchasing, decor, marketing, architecture firms and creative agencies.
Creative management of internal partners and architecture/design agencies to develop interior design for new stores and remodels in Whole Foods Market's South Region.
-Specification of paint, tile, flooring, lighting, fixtures, furniture, millwork, decor and signage.
-Management of budgets, timelines, fabrication and installation
In-house agency responsible for developing new merchandising standards, concepts and solutions. Coordinated directly with VM, RCM, Merchants and Marketing groups to design new in-store merchandising programs. Combining strategy with environments, products, fixtures and signing to create stimulating displays that drive sales.
Collaborated with internal teams and vendors to design and implement new prototype store fixtures and partner business environments. Projects included Beauty, Home, Pharmacy, Photo and Optical departments.
Managed the design and production of environmental graphics for healthcare, hospitality, educational, residential and retail environments.
BFA with an Industrial Design concentration