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Toy Design/Apparel/ Product/ Textile/Art Director
Los Angeles, CA
Los Angeles, CA
"If you need someone to design and manage just about anything on a full time or freelance basis, I can help. I have over fifteen years of proven experience in the product design and fashion industries. Being flexible to adapt to diverse styles has lead me to develop several successful product lines over the years; likewise, my skills have allowed me to hold the positions of Art Director and Product Manager. My love of design and fashion, along with my abilities to learn fast and create unique art, have driven my career and established me as a quality producer. Throughout these years I have also accomplished a great deal from maintaining strong, personable business relationships, and have been involved in every step of the process from market research to launching new products. "I love what I do and it shows in all my designs."
Toy Design: Dolls and Playsets...
Mel Nerell Cell: (323) 599-6022 E-mail:email@example.com SUMMARY: Passionate about integrating fresh and dynamic insight into successful product lines to connect with the consumer on an emotional level and assist in increasing the market value. Work well within tight timelines and budgets, while still creating and delivering the high-quality work and product that has defined me as a designer. Have a keen sense of character attributes and visual concepts to parlay into many different product lines, while maintaining the essence of the character, which is in high demand in the toy merchandising market Freelance Clientele: 2001 to Present Fashion Textile/ Pattern Design: Marvel, Hasbro, American Greetings, Disney, Nickelodeon, Fox Studios, Warner Brothers, Sanrio, King Features (sold at Walmart), Dr. Seuss Enterprises, Speedo swimwear (kids prints sold at Target stores), Nordstorm, Clothestime, Hot Topic, Rampage, and Macy's T-Shirt Graphic Design: Forever 21, The Limited, Lane Bryant. Coca Cola, Barbie, Ross. Disney, Sparrow, T.J. Maxx, Wet Seal. Torrid, Hot Topic and Target Sportswear: Tomcat Couture (a division of Self Esteem) designed screens and embellishments on hoodies, sweatshirts and track suits Product Design: Disney Stores (Dolls) My Little Pony (Hasbro), Marvel, (Bedding), Lisa Frank (Products), Mad Balls (American Greetings), Transformers (Plush), Mr. Potato Head (plush/Hasbro), Littlest Pet Shop (Plush/Hasbro), Pound Puppies (Hasbro/Plush), GMPC (accessories such as hats, belts, and plush for client's such as; Disney, Universal Studios, and Forever 21), Claire's (stationary & accessories), M.J. Carlyle & CO. ( designed accessories, belts, and handbags), Funrise Toy Corp. ( toys, plush, stationary, swimming pool items and giftware), Nakajima (back to school items, and handbags) Bestever Inc. ( pre-teen accessories, plush, apparel for dogs), Danu Corporation ( Plush and textiles), Fun Toys (Bathroom accessories, plush and fashion dolls) Jakk's Pacific & Petsmart (Pet products and toys) Branding Logo Design/Labels: My Little Pony (Toys), Sparrow (apparel), Starling (apparel), S L Fashions (Bedding), Bratz Petz (Toys), Smart Q (vitamins), Billy Lures (fishing tackle), Glitterby Fairies (fashion dolls) Sales Presentations: Hale Bob (Paris Hilton Pet Couture-pet accessories) Packaging Design/Production: Frozen (Disney-Bedding packaging), My Little Pony (Toys/Hasbro), Grafix (toys), Punch Studio- for Home Goods, Ross, Michael's, and T.J. Maxx (gift boxes, scrapbook kits, soap boxes, journals, stationary, wrapping paper, and gift bags) Illustration Editorial Illustration: All about you Magazine: (created illustrations for a teen publication) T-shirt Illustration: Total Enterprises (hand drawn illustrations for T-shirts sold exclusively at Hot Topic) Full Time Positions: 2001- 2015 Disney Stores North America: Temp Product Designer/ January 2015- Duties include concept design for all Disney licensed brands for dolls and play sets. Daily duties include: concept creation to presenting design sheets to Disney team members. Creating highly detailed tooling, overlays and design sheets, creating to scale models, and drawing character turns for dolls and play sets. Having the hands on crafting ability to style and gem dolls. Working under strict corporate deadlines combined with technical design. Funrise Toys Corp: Product Designer/August 2013-July 2014 Working extensively on plush and fabric toys. For lines like; My Little Pony, Pound Puppies, Littlest Pet Shop, Transformers, Mad Balls and Mr. Potato Head. I sew patterns to send samples directly to HK factories while managing product lines by sending control art and illustrations to overseas factories. Allot of my day to day I'm Redline samples, approve samples, and design and develop product. Digital Corp: Creative Director/Senior Graphic Designer June 2009- June 2012 Helped create an entire new toy division by sourcing toy manufactures in China all the way from development and design, working closely with every aspect of the line Created and managed twenty six products within a six month times period. I designed the products, lead the packaging and managed everything from the ground up Manage freelance designers and work to meet very tight deadlines Source factories and materials needed to complete toy lines Conducted market research and established strong business contacts. Coin Star: Senior Graphic Designer January 2009- June 2009 Designed toys, stickers and displays for vending machine channels Created new products as well as managed existing programs Worked with vendors to create new product lines. Strategic Partners: Senior Graphic Designer April 2006- May 2009 Designed CADS with licensed characters for companies such as Disney, Nickelodeon, Fox and Warner Brothers, using the textile program NED graphics. MGA Entertainment Inc.: Graphic Designer February 2003- March 2006 “Bratz” licensing with a focus on dolls, sporting goods, plush, play-sets, figurines, snow globes, logos, textile prints for fashion doll clothes and products, giftware and lifestyle products. Created entire “Bratz Petz” line Managed the development of toy lines with overseas factories and satellite offices. P.J. Salvage: Graphic Artist June 2000- January 2003 Designing women’s apparel textiles and screen prints for companies such as Rampage, Hot Topic, Clothestime, Nordstrom, Disney Vintage and many other clothing chain companies. SKILLS: Computer Skills: Adobe Photoshop, Illustrator, InDesign, After Effects, Flash, Solidworks, Rhino, NED graphics, Power Point, Excel, Lotus Notes, Microsoft Office Apparel Graphic Design: Graphics, Textile, CADS, Trend Research Product Design: Toys, Gift, Sporting Goods, Plush, Pet Products, Accessories Fine Art: Hand Drawing, Illustration, Painting, and Sculpting Product Development: Managing product lines and designers EDUCATION: April 2012 Private Solidworks Training March 2001 Bachelor of Arts in Graphic Design-Brooks College of Design June 1998 Airbrush Course- Private Tutor May 1996 Regional Occupation Program- Job Training in Special Effects April 1992 Sculpture and Life Drawing courses-Golden West College References Available Upon Request
Brooks College of Design