Coroflot

Resume

I have 12 years of design and technology experience using both Apple and PC platforms. I keep current on all design and technology trends as demonstrated in my diverse portfolio. My skills include the ability to assess current and new markets, develop integrated, on-target visual and technologic communication language and brand solutions.

My years of experience have resulted in outstanding and compelling designs for traditional print and interactive/new media and innovative technology solutions for tools and software applications. I have designed award-winning identities, as well as, Graphical User Interfaces and redesigned existing software applications. I have managed successful strategic development of software from Beta through release, which has included needs analysis, optimizing workflows, innovative Information Architecture and redesigning of complex functionality.

MARKETS OF EXPERIENCE
- Fortune 500
- Technology
- Real Estate
- Emerging Technology
- Entertainment / Music
- Marketing
- Automotive

MEDIA
- Branding
- Identity Development and Collateral
- Interactive/Web/Cdrom
- Advertising
- Collateral
- Packaging

SKILL SETS
- Brand Development and Re-branding
- Brand Management
- Design Principles
- Team Building and Management
- Business and Product Development

AMERITRADE HOLDING CORPORATION - JERSEY CITY - NJ
[Consultant ] Senior UI Designer 4[04]-8[04]
Develop user interface specifications while working closely with the Interaction Designers, gaining knowledge of both customer needs and functional requirements. Created usable interfaces through both inventive interactive design and prototyping, and define user interface standards and guidelines for all products.

- Provide input to Ameritrade’s corporate guidelines for user interface design, visual design, and branding.
- Work closely with interaction designers and developers to define and design the UI.
- Produce specifications and guidelines describing user interfaces for
individual projects/products and for Ameritrade’s corporate usage.
- Analyze and translate usability research findings into design improvements
- Create, evaluate, and modify low-fidelity prototypes to support usability and development process using technology such as W3C compliant HTML/CSS, JavaScript and/or Flash ActionScript.
- Partner successfully with development teams, strategy, marketing,
other user-interface professionals and customers to design and test
products.


THE OUTSOURCING INSTITUTE LLC - NY
[Consultant ] Director of Design and Technology 12[02]-1[04]
Provide creative/technological vision and strategic leadership in transforming business and audience/user needs into successful experiences and revenue generating tools.

- Responsible for developing and delivering a new email marketing and tracking system.
- Directing creative development of highly successful solutions (usability, functional, visual design) from user-research to design.
- Led web assessments and analysis, fostering a community around experience design, and disseminating best practices.
- Facilitated an SEO (Search Engine Optimization) initiative and increased web and traffic awareness by 450 percent.
- Contributed to the creation and definition of OI’s identity and visual language “codes of practice” as applied to user/brand-centered design.


INFORMATIONSTATE LLC - NEW YORK, NY
Co-Founder/Partner - VP Strategic Development / Creative Director 4[01]-5[03] Co-creator of a successful IT Marketplace / IT Consultancy through informationstate.com.

- Developed the strategic vision and mission for InformationState as well as all marketing and branding of all collateral pieces.
- Responsible for all Information Architecture design, as well as, Front End design for the website and core management system.
- Analyzed current IT market trends, dramatically contributed to the development of proprietary project matching software [Network Supported Community] to empower process automation of IT outsourcing and procurement.
- Managed all project-side phase development and was able to overcome challenging business issues that translated into functional system elements.
- Used personal knowledge of both design and technology to create a successful and user-friendly system.

AGENCY.COM - NEW YORK, NY
Creative Director 1[99]-2[01]
Interactive and Brand Group. Hands-on creative director and creative team lead of 30 designers and technologists for large scale corporate internet, e-CRM, intranet and extranets for global companies.

-Compaq.com - Creative Director - Complete re-branding and re-architecture of the Compaq web presence. Usability and interface design. Increase in online commerce from $800k to $4 million per week. All designs transitioned to printed material to become a unique paradigm from web to print . Creation, direction, design and implementation of all Flash sitelets, which consisted of new product launches, instructional videos and webcasts. Creation of all web and printed guidelines for global rollout – www.compaq.com

Emaritz.com - Creative Director - Created unique identity and branding. Designed and architected new business processes for online incentives [patent pending] - Design and direction of most widely visited corporate incentive website. Creation of all online design and printed corporate collateral - Liaison and consultant to offline advertising campaign – www.emaritz.com

Urbanbite - Design Director - Creation of brand identity for online and offline materials - Designed and architected online food order and delivery service for European-based consumer market - Developed interface and usability for ITV implementation. Overseeing designers, graphics and production staff for close adherence to brand identity, design specs and information architecture – www.urbanbite.com

AnswerFinancial - Creative Director - Creation of brand identity for on and offline materials - design and architecture of online presence and full web development - Overseeing designers, graphics and production staff for close adherence to brand identity, design specs and information architecture

Intelligenesis - New York, NY
Design Director 1[98]-12[98]
Hands-on director for the creation of the Intelligenesis brand and sub-branded applications - created all printed materials and environmental graphics for trade and road shows - developed java interfaces for all Intelligenesis applications - Intelligensis is an artificial intelligence technology company focused in the financial [stock trading] and military sectors -

Corporate Branding - Stamford, CT
Senior Art Director 1[97]-11[97]
Lead designer for GlobeSpan, a spin-off of Lucent Technologies - created the GlobeSpan branding program and design that incorporates all printed and interactive collateral materials - creation of branding guidelines

Hitachi - Senior Art Director - creation of new brand identity standards to re-brand Hitachi's convoluted branding architecture. Ensuring a continuum and continuation of brand identity in print for the global corporation.

Interbrand - New York NY
Art Director 8[95]-1[97]
Designer for 3M Volition branding - a high speed cabling system developed at the beginning of the internet revolution - created all branding, identity creation, branding guidelines, product photography, advertising, and web presence -

Designer for Bellcore Soliant - creation of first 3 dimensional brand identity - creation of all branding elements - environmental graphics for trade shows - 3 dimensional model making -

Designer for Qualcomm Q-Phone - branding and product implementation for Q Phone identity - Identity standards for product implementation and packaging -

Designer for Java™ package design - redesign of Java product software - 7 different packages designed to incorporate full line of Java software

EDUCATION
Pratt Institute
Brooklyn, NY
Major: Graphic Design - Art Direction
Bachelor of Fine Arts
Herschel Levit Award for Excellence in Design


WEBSITES: CURRENTLY ACTIVE //
Ameritrade.com
Compaq.com
Emaritz.com
trumphollywood.com
Insyght.com
upscalemedia.com
choices-nyc.com
InformationState.com
Mh2o.com
Urbanbite.com
Blueprintny.com
fuelfortruth.com
answerfinancial.com

FREELANCE CLIENTS
Trump
Emaritz
Deloitte and Touche
Gucci
Coca-Cola
The Arnell Group
Sun microsystems
Java™
3M
BMW
Compaq
Qualcomm
Soliant
GlobeSpan
Revo sunglasses
Adidas AG
Samsung GXTV
Rhouen Poulenc
Pfizer
Wang
Hitachi
Mh2o.com
Mercury records
TVT records
ESP/Double Alpha
Somerset on Grace Bay
Display Technologies