Award-winning Mac savvy creative lead who utilizes experience, leadership and teamwork to design and execute solutions that create customer value. Effective communicator with the ability to create global marketing materials that convey value for both clients and end users. Experience in both agency and in-house environments.

Work Samples

  • Packaging

  • Advertising JBL

  • Harman Kardon GLA-55

Work History

Michael W. Keeley 149 Grove Street, Port Jefferson Station, NY 11776 631-331-1163 • mkcakeel@optonline.net Summary: Award-winning Mac savvy creative lead who utilizes experience, leadership and teamwork to design and execute solutions that create customer value. Effective communicator with the ability to create global marketing materials that convey value for both clients and end users. Experience in both agency and in-house environments. Knowledge of marketing and design including, branding, website development, email marketing, multimedia, packaging, trade show exhibits, direct mail, print and collateral materials. Results oriented supervisor who stays on time and on budget. Areas of Expertise: creative direction, art direction, project management, budget planning, development and forecasting, customer relations, and process improvement Accomplishments: • Developed and handled advertising and marketing campaigns and budgets for a variety of businesses in different industries and markets • Extensive experience handling a variety of clients through various levels of communication from CEO to independent contractor • Supervised designers, writers, editors, photographers, and production staff • Created concepts with brand presidents, executive marketing directors, global product line and marketing managers • Awards won from the Art Directors Club of NY, BOLI, Business to Business Best, American Graphic Design Awards, DESI and HOW Magazine Experience: 1999 - Present Harman International Woodbury, NY Art/Creative Director, Marketing and Design Center JBL, Infinity, Harman Kardon, Mark Levinson and Revel brand consumer electronics • Created a global MarCom website to share marketing materials with other international divisions saving time and money, eliminating duplication of effort • Liaison for international projects. Became account lead for Harman Europe and Asia. This led to a department workload increase of 50% and promoted the use of our in-house services at a tremendous cost savings • Established an in-house digital photo studio resulting in a 60% savings. • Designed trade show booths for four divisions that increased at-show sales an average of 15% over the previous year • Developed a global usage and style manual to insure brand consistency • Designed an email blast program to educate dealers, partners, customers and employees about new products, awards, reviews and press releases 1997-1999 Garvan Communications Hicksville, NY Art/Creative Director for agency clients including Arrow Electronics, Roslyn Savings Bank, ADP, Mill-Max and Star Manufacturing • Created a corporate identification and advertising campaign for a Fortune 500 electronics supplier which resulted in record growth • Designed an ad series for a bank that generated a 200% increase in hits to an online mortgage application center • Developed a new retail product line for a nursery that landed a newly packaged product in a major home center • Designed and produced a series of ads and direct mail pieces that won the BOLI for best campaign 1986-1997 Newsday Melville, NY Promotion Department Art Director • Developed a recruitment event promotion that attracted an audience 70% larger than previous year • Created new product launch that generated twice the projected results • Managed trade shows from booth design to construction supervision which resulted in increased advertising lineage • Produced single copy inserts resulting in record responses 1983-1986 Cycle Products Company Commack, NY Marketing Services Manager • Managed the marketing services department for this fortune 500 importer • Motivated the sales staff with monthly promotional ideas and materials • Responsible for scheduling, budgeting and packaging of a 750-piece product line • Designed an open package for cycling helmets that doubled sales • Developed a series of race sponsorships, which increase category sales by 20%

Education

Art Institute of Fort Lauderdale SUNY Farmingdale Noble Desktop

Specialties

Affiliations

Art Directors Club of NY, Adobe Advisory Council

Awards

The Art Directors Club of NY, BOLI, Business to Business Best, American Graphic Design Awards, DESI and HOW Magazine

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