Innovative, award-winning, hands-on, creative professional that utilizes extensive design and production experience for web, digital, email marketing, print, packaging, and POS/POP display creation. Administrative ability and team leadership skills to design and execute solutions that create customer value. Effective communicator with the knowledge to create global marketing materials with C-level executives that convey value for both clients and end users. Experience in marketing, advertising and promotion, including website design and development, sales support and marketing presentations, branding, new product launches, email marketing, multimedia, packaging, trade show exhibits, direct marketing, print, POS/POP displays and collateral materials, in both agency and in-house environments. Expert in the Adobe Creative Suite and the Microsoft Office Package programs on both Mac and PC platforms.

Work Samples

  • Packaging

  • Advertising JBL

  • Harman Kardon GLA-55

Work History

  • Marketing Manager

    • Global Warranty Group
    • Aug 2011 - Present (3 years 3 months)

    Manager of Marketing, Branding and Advertising
    for a Warranty Company and Extended Service Program Administrator – Wireless Devices (cell phones, smartphones and tablets), Consumer Electronics, Computers, Large and Small Appliances, Heating and Air Conditioners, and many other product categories.

  • Freelance Creative

    • Freelance Creative
    • Jun 2009 - Aug 2011 (2 years 2 months)

    • LIFETIME BRANDS, Garden City, NY • AUSTIN & WILLIAMS, Hauppauge, NY
    • TIME WARNER, New York, NY • EGC GROUP, Melville, NY
    • STONY BROOK UNIVERSITY, Stony Brook, NY • Polaroid CE/Gaming, Pt. Washington, NY

    Supervise package, graphic and web designers, writers, photographers, printers and product development managers as a freelancer. Created concepts with marketing managers, brand
    managers, product development directors and executive management of all levels. Created packaging, websites, multimedia projects, collateral materials, ads, advertising sale and marketing presentations and trade show exhibits.

  • Art Director

    • Harman International
    • Dec 1999 - Jun 2009 (9 years 6 months)

    • Developed and handled advertising and marketing campaigns and budgets for a variety of
    businesses in different industries and markets
    • Extensive experience handling a variety of clients through various levels of communication from CEO to independent contractor
    • Supervised designers, writers, photographers, printers, and production staff
    • Created concepts with brand presidents, executive marketing directors, global product line
    managers, and marketing managers

  • Art/Creative Director

    • Garvan Communications
    • Jul 1997 - Dec 1999 (2 years 5 months)

    • Created a corporate identification and advertising campaign for a Fortune 500 electronics
    supplier that resulted in record growth
    • Designed an ad series for a bank that generated a 200% increase in hits to an online mortgage
    application center
    • Developed a new retail product line for a nursery that landed a newly packaged product in a
    major home center
    • Designed and produced a series of ads and direct mail pieces that won the BOLI for best campaign

  • Art Director

    • Newsday
    • Apr 1986 - Jul 1997 (11 years 3 months)

    • Developed a recruitment event promotion that attracted an audience 70% larger than that of the
    previous year
    • Created new product launch for “The Bulldog,” an early edition Sunday paper that generated
    twice the projected results
    • Managed trade shows from booth design to construction supervision that resulted in increased
    advertising lineage
    • Produced single-copy inserts resulting in record responses

Education

  • Noble Desktop

    • Certificate Of Computer Graphics Web Design and Development
    • 2009 - 2010
  • SUNY Farmingdale

    • 1995 - 1997
  • Art Institute of Fort Lauderdale

    • Associates Advertising design
    • 1976 - 1978

Specialties

Affiliations

Art Directors Club of NY, Adobe Advisory Council

Awards

The Art Directors Club of NY, BOLI, Business to Business Best, American Graphic Design Awards, DESI and HOW Magazine

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