Natura 2000 "Very Secret Network Competition"
The European Commission is responsible for Natura 2000, a long-running initiative that is tasked with protecting and improving vital natural habitats across the EU member states. This competition was created to raise awareness and educate people about Natura 2000 success stories and why it's important.
https://www.facebook.com/NatureInEurope
UK Dept of Health/Smoke Outside TV 30s - "Unhealthy Teddy"
Cut & paste this into your browser to view:
http://youtu.be/BOvJmuN7EcM
http://www.campaignlive.co.uk/news/1071317/TV-ad-encourage-people-smoke-outside/
Art Director: Gary Egerton
Amoebacorp 2012 corporate website re-launch - Amoebacorp is a leading design agency in Canada. They asked me to help provide a bit of copy styling for their new website and I was only too happy to oblige. These guys really know their onions and can design anyone under the table!
For copy samples please visit...
www.amoebacorp.com/company/about
Toyota After Sales - National After Sales campaign to promote an offer for manufacturer-fitted parking sensors.
Art Director: Gary Egerton
Alfa Romeo 2011 Test Me Tactical Campaign - The brief was to develop a tactical retail campaign for the dealer network.
Alfas have finally become relatively competitive (with VW, BMW and Audi) in terms of build quality, decent aftercare, fuel economy and award-winning engine technology, so we figured that these "proof" points were something that Alfa prospects would respond to. The campaign challenges people to experience "proof" for themselves.
Lee Denim 2011 Campaign - http://lisamariepresleyfamily.blogspot.com/2011/02/riley-new-face-for-lee-march-2011.html
Photographer: Terry Richardson
Art Director: Odin Saille
Agency: Satisfaction, Brussels
Lee Denim 2011 Campaign - New campaign for Lee Europe, rolling out in Germany, France, the UK, Italy and Scandinavia with print, online and outdoor advertising as well as in-store and POS events. The idea (A Lee Don't Lie) behind the campaign is that nowadays heritage and authenticity count more than fast fashion labels; credibility, stability and truth matter.
Photographer: Terry Richardson
Art Director: Odin Saille
Agency: Satisfaction, Brussels
Lee Denim 2011 Campaign - New campaign for Lee Europe, rolling out in Germany, France, the UK, Italy and Scandinavia with print, online and outdoor advertising as well as in-store and POS events. The idea (A Lee Don't Lie) behind the campaign is that nowadays heritage and authenticity count more than fast fashion labels; credibility, stability and truth matter.
Photographer: Terry Richardson
Art Director: Odin Saille
Agency: Satisfaction, Brussels
Lee Denim 2011 Campaign POS - Berlin flagship store window display.
Photographer: Terry Richardson
Art Director: Odin Saille
Agency: Satisfaction, Brussels
Lee Denim 2011 Campaign POS - Spring/Summer 2011 integrated campaign for Lee Europe. Berlin flagship retail store.
Photographer: Terry Richardson
Art Director: Odin Saille
Agency: Satisfaction, Brussels
Alfa Romeo Mito - www.italianpassion.co.uk - The Alfa Romeo Mito is a sexy little sport compact built for a younger, mostly male Alfa audience who are passionate about driving. Our client asked us to showcase the Mito's core attributes in an innovative and exciting way. This cheeky little online campaign challenged visitors to experience raw Italian passion firsthand.
http://vimeo.com/16921117
http://www.youtube.com/watch?v=G7h8iMMARY8
http://youtu.be/G7h8iMMARY8
Alfa Romeo Mito - www.italianpassion.co.uk
Alfa Romeo Mito - www.italianpassion.co.uk
Alfa Romeo Mito - www.italianpassion.co.uk
NHS "Quit-Stop" Stop Smoking Service re-brand - As part of the UK Department of Health's Smokefree anti-smoking campaign, we designed and implemented a series of retail shops for key locations throughout the country. Many previous NHS-badged attempts at creating engaging, approachable face-to-face hubs like this had failed to deliver, so the goal was to make our Quit-Stops into places where smokers and their families could feel comfortable speaking to Smokefree advisors about how to quit smoking.
NHS "Quit-Stop" Stop Smoking Service re-brand - Website landing page for Smokefree
(http://smokefree.nhs.uk/southwest/)
NHS "Quit-Stop" Stop Smoking Service re-brand
NHS "Quit-Stop" Stop Smoking Service re-brand - Door mat placed just inside the entrance of Quit-Stop retail locations. Quit-Stop "shops" are part of the national Smokefree Stop Smoking Service, providing free advice and support for smokers who want to quit.
http://nhslocal.nhs.uk/story/lifestyle/shop-northfield-helps-smokers-quit
NHS "Quit-Stop" Stop Smoking Service re-brand - The Quit-Stop interior is designed to communicate a feeling of togetherness, that smoker's who do make the choice to quit are participating in something that others are doing too. And for good reasons.
NHS "Quit-Stop" Stop Smoking Service re-brand - Various helpful info packs for smokers and their families.
NHS "Quit-Stop" Stop Smoking Service re-brand - Supportive positive messaging surrounds visitors and also provides helpful advice.
NHS "Quit-Stop" Stop Smoking Service re-brand - Interactive waiting areas and positive, informative little info-bites help smokers feel like they are in the right place if they want help.
Stihl "Backdoor" - Press campaign for Stihl outdoor power tools.
Art Director: Andy Purnell
Photographer: Alistair Hood
Stihl "Shed" - Press campaign for Stihl outdoor power tools.
Art Director: Andy Purnell
Photographer: Alistair Hood
Stihl "Gnome" - Press campaign for Stihl outdoor power tools.
Art Director: Andy Purnell
Photographer: Alistair Hood
LoveDetector2000 iPhone app - One of a number of phone/mobile apps I helped create with the guys over at One Method Toronto.
Heineken Star Final (www.starfinal.com) - As one of the four main sponsors of the The UEFA Champions League, Heineken holds a massive party spectacular on the day of the tournament's final match... and it's called the Star Final. The game is broadcast live to a large screen event that is held in different exotic locations every year. Last year's was in South Africa and this year the party will take place in Thailand. Winners of this promotion will get to fly to the Star Final location - a football fan's dream prize.
Heineken Star Final (www.starfinal.com) - So how do you get to a party that's on the other side of the world and in a tropical island paradise? You build a raft, stock it with beer and you sail it there!
We created a "Heineken Earth" tool to help fans find the party... and then give them a glimpse of what would be waiting for them on that stretch of private beach... and then created a game in which they could build their own raft for a chance to win.
Heineken Star Final (www.starfinal.com)
Heineken Star Final (www.starfinal.com) - To gain points rafters had to find the party, get friends to join their fleet, and answer some football trivia questions to maximize points.
Heineken Star Final (www.starfinal.com) - Heineken Earth works just like Google Earth and lets rafters explore the exotic coastline of southern Thailand.
Heineken Star Final (www.starfinal.com) - Players can build their own personalized raft, choosing colours, flags and even raft layout. Beach hut? Jacuzzi? Your call.
Heineken Star Final (www.starfinal.com) - Play some trivia to pass the time while out at sea.
Heineken Star Final (www.starfinal.com) - Once your raft has set sail, you can track its progress and see how you're faring against other football fans who are trying to get to the Star Final. You can see where your friends are in the competition, and invite them to join your fleet if you want to.
Heineken Star Final (www.starfinal.com) - Football fans from all over the world will be trying to get there ahead of you.
Heineken Star Final (www.starfinal.com) - Heineken's worldwide markets are able to participate and this promotion is running with accompanying marketing activities including traditional and non-traditional communications.
www.starfinal.com
Foods from Spain/Spanish Oranges "Truck" - Foods from Spain is the umbrella brand for all Spanish food exports (fruit, wine, olive oil etc) and is overseen by the Spanish Consulate to serve the needs of the various producers' associations. This campaign was devised to promote Spanish Oranges to the UK market. The creative approach was a dramatic departure from the typically lame "association governed" work they had done in the past. This campaign won multiple creative awards and appeared in Creative Review magazine and Lurzers Archive.
Foods from Spain/Spanish Orange "Trolley"
Foods from Spain/Spanish Oranges "Table"
ITUC - Change The World (www.changetheworld-now.com) - Print and web campaign for the International Trade Union Confederation which lobbies for better working conditions. The more you interact with the website, the more the website destroys itself to reveal the real what the ITUC is doing to combat inequality and abuse in the workplace.
www.changetheworld-now.com
Lend Your Voice To Burma (lendyourvoice.org) - Shortlisted in Getty's The Ultimate Pitch Cannes Competition 2008 (www.gettyimagesultimate.com)
Most people only have a vague understanding of the human rights atrocities being committed in Burma. A nation of millions is suffering under a cruel military regime. The truth is, most of us don't really feel that that there is anything that we can do to change the situation. We aren't part of the solution.
Lend Your Voice To Burma (lendyourvoice.org) - Our creative idea is to get the world to speak out against Burma's oppression. To get the planet to raise its collective voice for a nation of people who can't. To get people like you to lend your voices to free Burma. This voice will take the form of a scream; a scream that grows and builds and will be heard around the planet; a digital audio petition that can be "signed" by anyone.
Lend Your Voice To Burma (lendyourvoice.org) - People are asked to upload their scream to "the voice" for a free Burma. Screams would be woven into the continuously on and constantly updating single voice and would be searchable (and shareable). Bono's voice would live beside yours, or your friends', or your colleagues'... individuals or group efforts, all would be incorporated. Visual mechanics are based on an audio equalizer graphic device that expands with the intensity of your scream.
Lend Your Voice To Burma (lendyourvoice.org) - This dynamic online scream will be made up of all types of ordinary people (but also including famous humanitarians, politicians and celebrities). It will be very virally driven, and will come to life with high profile endorsement from professional sports and the entertainment industries. Highly interactive, it enables participation for a cause most people already support (morally, if not yet physically) and provides an outlet for anyone who wants democracy in Burma.
Lend Your Voice To Burma (lendyourvoice.org) - We would encourage people to join in and add their voice: As individuals or in groups, with friends, team efforts, organizations, work colleagues and even large crowds (a football stadium full of supporters, a rock concert). "Screaming Events" would enable many people to be creative in lending their voice (or voices). The idea is to get people to interact and share their voice in a fun and expressive way.
Lend Your Voice To Burma (lendyourvoice.org) - Social networking sites would be used to encourage participation. Web applications to create your own voice and to rate your friends' voices would allow supporters to reach millions of people.
Lend Your Voice To Burma (lendyourvoice.org) - The best screams (from the public and from celebrities) would be used to promote the campaign at major events - the MTV Video Awards or The Oscars, the Grammy's etc. Large sporting events like the World Cup or Euro 2008 could provide perfect platforms for spreading the message and getting large numbers of people to lend their voices for a free Burma. We think this unique idea would make a huge difference to raise awareness and help the Burmese people.
Sustrans "Tax Disc" - Sustrans is a charity that promotes cycling in the UK. This idea was produced as both a poster and an ambient piece and won gold in various creative awards shows in England. It has subsequently been reproduced and distributed to thousands of Sustrans supporters across the nation so they too can show what they care about and how they're doing something to improve their own world.
Ford Kuga Guerilla Street Performance - For the launch of the new Ford Kuga we created a guerilla street spectacle to capture the imagination of people sitting in their cars waiting for the lights to turn green. The new Kuga challenges conformity and is designed to stand out. So between traffic signals we transformed pedestrian crossings into an urban stage. A troupe of costumed dancers perform a routine, ending with the message "Reject the ordinary" (fordkuga.be)
View event footage:
http://www.youtube.com/watch?v=K1NurOdlwwY
Campaign Fresh Awards "Bible" - Agency: Bray Leino, Bristol
Client: Campaign Fresh Awards 2007
Copywriter: Morgan Cummins
Art Directors: Richard Kramer, Morgan Cummins
Photographer: Jon Raine
Designer: Mike Osborne
2007 Fresh Awards (UK)
Gold Business to Business
Gold Art Direction
Silver Use of Photography
2007 Cream Awards (UK)
Silver, Best Use of Typography
Bronze, Best Press Campaign
Bronze, Best Art Direction
Campaign Fresh Awards "Stone"
Campaign Fresh Awards "Stained Glass"
O'Donnell's Irish Pub - Postcard & newspaper ad for an Irish pub in Amsterdam.
Art Director: Jean-Francois Leonard
Chiquita Bananas "Kong" Bus/Tram Wrap - Bus wrap idea for a competition to win free media space with the Brussels public transportation authority (and 2 tickets to Cannes). The rules required the idea to be for an existing client and had to make innovative use of a bus or tram as the media.
WRAP Waste Reduction "Pod" - A B2B campaign aimed at manufacturers and large retailers to communicate the benefits of "designing out" waste in packaging. (1 of 3)
Foods from Spain/Spanish Clementines "Gumballs"
Foods from Spain/Spanish Clementines "Lolly"
Foods from Spain/Spanish Clementines "Sweet"
WRAP Recycle (UK) "Compost grows" - Posters created for distribution in schools and community centers throughout the UK.
Bray Leino Christmas Card - "This year, instead of Christmas cards we're donating money to the No More Landmines Trust. Best wishes from everyone at Bray Leino Bristol."
2007 Cream Awards
Gold, Item of Self Promotion
Silver, Direct Mail
Britax "Height Chart"
P&G Gain "Scoop"
Somerset Tourism "Castles" - Campaign for a pitch for the Somerset Tourism account.
Somerset Tourism "Burger King"
Somerset Tourism "Cider"
Visa "UFO" TVC - 30s TVC for the Visa Win What You Buy competition.
http://www.youtube.com/watch?v=3ErcXhSVtYc
Sustrans "Great minds" - Green Awards 2007
Best Press (under 100k)
Sustrans: Press Campaign
www.greenawards.co.uk
Sustrans "Emissions"
Sustrans "Scuffed Knees" Booklet 1 - This award-winning little booklet was created as a hand-out for festivals, events and member meetings. It provides an introduction to who and what Sustrans is and why their cause is one that can benefit everyone. Sustainable transport is an increasingly important area (globally) and the issue is no more accute that in the UK, where overpopulation and congestion are major problems.
Sustrans "Scuffed Knees" Booklet 2 - This award-winning little booklet was created as a hand-out for festivals, events and member meetings. It provides an introduction to who and what Sustrans is and why their cause is one that can benefit everyone. Sustainable transport is an increasingly important area (globally) and the issue is no more accute that in the UK, where overpopulation and congestion are major problems.
Sustrans "You"
Sustrans "Wheelie"
Sustrans "Tax Disc" Ambient - Sustrans is a charity that promotes cycling in the UK. This idea was produced as both a poster and an ambient piece and won gold in various creative awards shows in England. It has also been entered into the 2008 D&AD Awards.
Cherry Blossom "Glob"
Cherry Blossom "Lump"
WRAP Innovation Fund "Salad Bag" - A B2B press campaign to promote The Innovation Fund, a government initiative to assist producers and retailers reduce the amount of waste in their products (primarily in excessive packaging). The campaign centered on plastics, glass, paper and metal waste in the food industry. (1 of 3)
Wrigley Excel "Karaoke" - Client: Wrigley Canada
Agency: Leo Burnett
Wrigley Excel "Lecture Halls" - Client: Wrigley Canada
Agency: Leo Burnett
Wrigley Excel "Exhales" - Client: Wrigley Canada
Agency: Leo Burnett
Romer "Precision"
Now Here This corporate identity - Strategic naming of a new social engagement creative agency.
www.nowherethis.co.uk
Starbucks Chocofino® - A naming project for Starbucks for a new chocolate beverage. Concept development and name exploration for global brand consultancy Futurebrand (NYC).
http://vimeo.com/12055929
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Creative ideas out of my noggin.