Morgan Cummins

Copywriter+Creative Director

If you're looking for a flexible, ideas-oriented creative, who loves crafting smart lateral thinking into relevant, strategically sound advertising & marketing concepts for any delivery channel, hit me up with an email!

Resume

Internationally experienced copywriter who works on brands both big and small, globally or locally. Advertising, branding, online or mobile campaigns, promo videos, product naming and of course straight-up copywriting and copy styling/editing are all things I can deliver. If you want to engage an audience better, I can help you do it.

Skills:
Conceptual advertising ideas, from strategy to execution across all delivery channels. A copywriter that seeks out relevant and inspired insights in every creative brief, I'm also a reliable product namer having worked on plenty of FMCG accounts. Crafting concepts into effective, stand-out work is what I strive to do on every project.

Agencies:
Ogilvy, Brussels BE (www.ogilvy.be )
Satisfaction, Brussels BE (www.the-satisfaction.com)
TBWA, Amsterdam NL (www.tbwa.nl)
JWT, Amsterdam NL (www.ubachswisbrunjwt.nl)
One Method Inc, Toronto CA (www.onemethod.ca)
Amoebacorp/John St, Toronto CA (www.amoebacorp.com)
Bray Leino, Bristol UK (www.brayleino.co.uk)
EMO, Bristol UK (www.emo.uk.com)
FutureBrand, Toronto CA/New York US (www.futurebrand.com)
Leo Burnett, Toronto CA (www.leoburnett.ca)

Accounts:
Heineken, Visa, Kellogg's, Wrigley, Starbucks, Procter & Gamble, Kraft, Nestle, Cadbury Adams, Foods from Spain, WRAP/Recycling UK, Transport for London, Sustrans, European Commission, Ford Europe, American Express, Nationwide Building Society, MSN, NHS Smokefree (UK Department of Health), Toyota/Lexus, Stihl, Alfa Romeo, Jaguar, Land Rover, MINI & others

Awards:
Lurzers Int'l Archive
Campaign Fresh Awards (UK)
Cream Awards (UK)
Roses Advertising Awards (UK)
Green Awards (UK)

Education:
Humber College, Media Copywriting, Toronto CA
York University, Psychology BA, Toronto CA

Other interests:
I own a '76 VW campervan and drive a '69 Morris Minor commercial van as my daily driver... they keep me busy (and greasy) when I'm not using my brain for creative projects. Road trips or long haul, by bicycle or 747, I'm happiest when traveling, exploring and experiencing the far corners of this little planet.

Status

Interested in Fulltime Employment and Freelance Projects

Location

Bristol, United Kingdom

Specialties

  • Print
  • Art Direction
  • Interaction Design

Experience

9 years

Awards

Lurzers Int'l Archive, Campaign Fresh Awards (UK), Cream Awards (UK), Roses Advertising Awards (UK), Green Awards (UK)