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  • Nadia Arioui Salinas

    Digital Designer at Kindred Agency

    London, United Kingdom

Hi! My name is Nadia Arioui, I am a passionate designer, currently based in London where I have been working for the last 3 years. I believe in empathy as one of my highlights as a professional. I understand user experience as a key section on my approach to design; from understanding user online behaviour through websites and mobile apps, to their relationship with three dimensional packaging. The creation of memorable experiences is always the aim of my work, allowing me to take a wide range of branding projects. Originally from Spain, I grew up and Lived in Valencia, a Mediterranean city where I received my BA degree in graphic design and communications at EASD-Valencia. Just after my graduation, I had the opportunity to work for both, own clients like Mercadona, A2B English and S.V.P.A.P . And external companies and studios such a Agatha Ruiz de la Prada™ (fashion), Estudio Mira ( FMCG packaging ), and Zeher’s studio (packaging). Looking for a challenge, and excited to expand my I knowledge, in 2010, I decide to take another step in my life by moving to London where I have been living since then. In 2012 I started to work at Casio Electronics, where working as a digital designer, I was in charge of the redesign and graphic communication of brands like Edifice, G-Shock™, Baby-g™ and Casio Uk™ . As always interested in keep my knowledge as broad as possible and update during this years I have been attending to different lectures and workshops as well as attending to the London College of comunication to undertake the course of responsive web design. This experience gained over 4 years allowed me to move forward, and seek for new challenges looking and the opportunity to develop new personal projects as well as collaborate with other designers exploring new ways of visual communication. Ah! And I love to dance.

Work Samples

  • Packaging Teapot

  • Christmas Card

  • Photography

Work History

  • Digital Designer

    • Kindred
    • London, United Kingdom
    • Apr 2015 - Present (2 years 7 months)
  • Graphic designer / Content administration

    • CASIO Electronics Co. Ltd
    • Jan 2012 - Feb 2015 (3 years 1 month)

    Designing websites and content creation of the different brands of casio. Photographic retouching and upload content in all the current Casio sites via CMS. All of this, liaising closely with marketing department at the design stage and with the developers in the whole process.

  • Freelance Graphic Designer ( Agency Collaboration )

    • Oct 2010 - Sep 2011 (11 months)

    Designing brochures, illustration vector maps and packaging for Mercadona (Spanish supermarket)

  • Graphic Designer (Technical Office Mánager)

    • Plasticos Zeher
    • Jan 2011 - Aug 2011 (7 months)

    Adaptation from sketches, drawings, colours and other characteristics techniques with silkscreen printing system. Designing proposals meeting the customer and/or commercial agent requirements.
    Dealing with the customers to achieve a design that meets their requirements and technical support to Sales and Production Department.

  • Graphic Designer ( Internship )

    • Agatha Ruiz de la Prada Jeans
    • May 2010 - Jun 2010 (1 month)

    Photograph and photographic retouching for Spring/Summer and Autumn/Winter Collections and creating content for magazines and shopping websites


  • E.A.S.D Valencia

    • Graphic Design
    • 2005 - 2010