As Interaction designer for the Human Computer Interaction group at Microsoft Research Asia, Pedro Andrade has helped to build a design culture. Together with researchers he led and collaborated on user-centred projects, creating new design opportunities for body, face and voice recognition. He also has successfully designed and produced video scenarios that envision new contexts of use. Before Microsoft, Pedro was at Insitum Strategy Innovation and Research as Project leader in São Paulo.
Full name: Pedro Nakazato Andrade
Birth: 15 . Jun . 1982 | 29 years
Nationality: Brazil
Areas of Expertise
Interaction design; product design
Specialties
User-Centred Design (UCD)
Prototyping Interaction with Video Scenarios
Communication and design
Experience
MICROSOFT RESEARCH ASIA
research.microsoft.com
Beijing . China
Position: Interaction Designer - Intern
03.05.2011 to present
Manager: Desney Tan
Field: Research, technology and design
INSITUM STRATEGY INNOVATION AND RESEARCH
www.insitum.com
Sao Paulo . SP
Brazil
Position: Interaction Designer - Project Leader
08.10.2010 to 31.03.2011
Managing Partner: Luis Arnal
Field: Strategy and market research
TATIL DESIGN
www.tatildesign.com.br
Sao Paulo . SP
Brazil
Position: Product Designer - Mid-Level Stuff
14.11.2007 to 28.03.2008
Design Director: Fred Gelli
Field: Point of Purchase / Packing / Graphic Design
INDIO DA COSTA DESIGN
www.indiodacosta.com
Sao Paulo . SP
Brazil
Position: Product Designer - Mid-Level Stuff
06.02.2006 to 12.11.2007
Design Director: Guto Indio da Costa
Field: Product Design / Architecture / Graphic Design
PROJEKTA STANDS E COMUNICAÇÃO
www.projekta.net
Sao Paulo . SP
Brazil
Position: Stand Design; Graphic design - Junior Stuff
01.07.2005 to 05.02.2006
Field: Exhibit Design / Graphic Design / Marketing
CHELLES & HAYASHI DESIGN
www.design.ind.br
Sao Paulo . SP
Brazil
Position: Product Designer - Intern
07.07.2003 to 23.12.2003
Design Director: Gustavo Chelles
Field: Industrial Design / Graphic Design
ESCRITÓRIO MODELO DE DESIGN BELAS ARTES
Junior Design Office, Centro Universitario Belas Artes de São Paulo.
Sao Paulo . SP
Brazil
Position: Product Designer - Intern
02.02.2003 to 02.07.2003
Field: Product Design / Graphic Design / Packing
BE, COMUNICAÇÃO
www.be.art.br
Sao Paulo . SP
Brazil
Position: Designer - Intern
01.03.2002 to 17.05.2002
Design Director: Elcio Kudo
Field: Webdesign / Graphic Design
Education
2009 - 2010 | Interaction Design at CIID
Copenhagen Institute of Interaction Design
Head of Programme: Simona Maschi
Copenhagen, Denmark
2000 - 2003 | Product Design, bachelor's degree at Centro Universitario Belas Artes from Sao Paulo
Head of Course (until 2003): Auresnede Pires Stephan
São Paulo, Brazil
Awards
2008 | IDEA Brasil, Home Product
-Project: Carrapixo System
-With Indio da Costa Design team
2008 | iF Design Award, Home Furniture
-Project: Carrapixo System
-With Indio da Costa Design team
2007 | Salao Design Casa Brasil - First Place
-Project: Carrapixo System
-With Indio da Costa Design team
2002 | Abiotica Concept Glasses Competition.
-Project: Aysu
-Centro Universitario Belas Artes from Sao Paulo.
Skills
CAD | 3D Modeling
- 3ds Max
- AutoCAD (advanced)
- IDEAS
- SolidWorks (advanced)
- Rhinoceros (advanced)
3D Rendering
- Photoworks
- Flamingo (advanced)
- V-Ray (advanced)
Graphic
- Illustrator (advanced)
- Photoshop (advanced)
- InDesign (advanced)
- Flash
Animation
- 3ds Max
- Adobe Premiere
- Sony Vegas
- Final Cut
- After Effects
Languages
English (Fluent)
Portuguese (Native)
Clients
Microsoft
Panasonic
Intelbras
Velux
Lego
Philips
Johnson & Johnson
Nokia
3M
Brudden
Mueller
Tigre
Enermax
Above-Net
Freelance Projects
Agencia Samurai | 2009
-Creation; 3D Modeling; Rendering
Cacau Design | 2008
-Creation; 3D Modeling; Rendering
UA+I Arquitetura | 2007 and 2008
-3D Rendering
Nicobar Group | 2007
-Creation; 3D Modeling; Rendering
Guia Quatro Rodas, Abril (Publisher) | 2005
-Cartography
F/Nazca Saatchi & Saatchi | 2004
-Creation; 3D Modeling; Rendering; Product Model
Orix Design | 2004
-Creation; Research; Graphic design
Chelles & Hayashi Design | 2004
-Research; Mock-Ups
Sao Paulo, Brazil
2008_IDEA Brasil, Home Product 2008_iF Design Award, Home Furniture 2007_Salao Design Casa Brasil 2002_Abiotica Concept Glasses Competition.