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Student Services Associate
Cornell University
Ithaca, NY
(Assistant Director, CALS International Exchange and Study Abroad 9/2015) * Marketing * Increased student engagement and success through college-wide campaign development (#Rad2Add, #FinishStrong, #NoLateDrops) * Initiated the identification and research of branding opportunities through student feedback and one-on-one meetings * First to implement marketing automation for CALS International Exchange * Spearhead marketing efforts for a college-specific career fair ("Make Your Mark") * Lead student planning committee for "Make Your Mark" in designing social media campaigns * Led the implementation and promotion of Salesforce Communities ("Chatter") * Shape the look and feel of College events, communication and promotional materials * Advising * Increased student participation by 25% in two years through additional advising and promotion * Identify student need and interest through group and one-on-one advising sessions * Prepare students for a semester abroad with budgetary, visa and personal planning * Facilitate all incoming and outgoing exchange applications * Develop new promotional initiatives for exchange program each application cycle * Lead strategic planning to increase awareness of study abroad opportunities * Event Management * Planned and executed six major College events annually * Developed strategic plan for successful execution of each event * Searched and negotiated suitable locations and vendors in accordance with budgetary constraints * Facilitated communication among staff and other shareholders
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Freelance Writer
BlogMutt * Use current and relevant market research to craft unique weekly blog posts for various clients * Collaborate with website/business managers to contribute customer-appropriate content * Generate interest in self-help, education and marketing topics through social media promotion * Use customer feedback to write responsive and interesting follow-up content
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Rights Coordinator
HarperCollins Publishers
New York, NY
* Collaborated with foreign partners to develop strategic book campaigns across the world * Developed promotional materials to highlight sales impact and possibilities of HarperCollins titles * Designed interactive seasonal catalogues to engage and inform clients * Collaborated with literary agents to create interest in particular titles through marketing copy, blurbs and publicity briefs ADDITIONAL SKILLS: Photoshop, InDesign, Illustrator, WordPress, SEO, Salesforce, PeopleSoft, HTML, Pardot, Social Media management, Hub Spot Certified