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(1:30) Macy's Juniors /// mstyle lab /// Late Spring

NOTE: Licensed music for spot in winter of 2010....before April Smith became a household name. A full year+ later, at least 2 other national commercials picked up this song.
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(1:30) Macy's Juniors /// mstylelab /// Early Spring
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(7:10) "Daddy" /// HBO Comic Short
VIEWING PASSWORD: nycfactotum
ART DIRECTION/TITLES: nycfactotum
CLIENT: HBO/HBO OnDemand
DIRECTOR: Sid Karger
NOTE: Final edit features titles with more saturated titles, so that the pinks and blues of the "Y"s stand out.
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(:30) PDFA /// Crystal Meth /// "The Facts"
AGENCY: Amster Yard
CLIENT: Partnership for a Drug Free America
ART DIRECTION: nycfactotum
DIRECTOR/PRODUCTION: M. Civetta/HKM

BACKSTORY: This spot magnifying the dangers of crystal meth was successful enough that it ran on west coast boobtubes for several years after it was first produced. The title labels mesh with the message's pharma theme.
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(:15) MasterCard /// "Ice Cream"
AGENCY: McCann Erickson
CLIENT: MasterCard
ART/COPY: nycfactotum
DIRECTOR/PRODUCTION:
Adam Cameron & Simon Cole/Joe Public

*Additional MasterCard beta transfers to come...

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