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  • *** nyc factotum ***

    Hybrid CD / CW / AD | Advertising, Design, Music, Publishing...

    New York, NY

Graduated from college at the age of 12 with a double masters in Molecular Biology, specializing in the effects of phakopsora pachyrhizi on asian soybeans in non-indigenous continental U.S. + Northern Renaissance Art History, but opted out of scientific endeavors or antiquarian commentary in order to open up a light bulb manufacturing company (mostly halogen) in India at 19. Though after wearing lehenga cholis grew tediously uninspiring, seeing as I’d given up touring (classical pianist child prodigy) years before, sought out a PhD in neoclassical composition (particularly the ever popular silent symphonies for dogs) as well as opened up a culinary school for wayward vegan orphans. Pretty effin' dull. Huh. Okay. More like seasoned Creative Director (integrated art + copy), Crossword Puzzle Constructor, Writer, Charity Founder, llustrator, Paper Engineer, Music Supervisor, Event Producer, former Pro Classical Ballet Dancer, independently-motivated, detail-oriented, friendly, freelance hybrid. Especially keen on branding assignments, those involving science, music, social justice, the environment, the arts or meaningful non-profit, long-term gigs which will keep me busy for several months or more, wordsmithian ops plus collaborative efforts with fellow Renaissance types who've never squealed, "You must have too much time on your hands!" ~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~ Would also happily consider full-time staff ops (for the first time in 8 years!) Especially positions in beautiful, outdoorsy, temperate locales near rivers, lakes or ocean waves, e.g. Portland, Maine or Portland, Oregon...where a couple hundred thousand smackers will nab one a permanent h-o-u-s-e (versus a temporary closet), with room for a tire swing and a sea o' sunflowers. ~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~*~ In short, open to challenges of all varieties. Please say hello! : )

Work Samples




Work History

  • Founder / Director

    • CARE for Sandy
    • Nov 2012 - Present (5 years)

    Brooklyn-based nonprofit, CARE for Sandy, has emerged as one of the critical grassroots groups helping residents impacted by Hurricane Sandy save some of their most cherished memories.“ — PBS


    CARE (Cherished Albums Restoration Effort) offers FREE digital restoration services for hurricane-damaged photos. Over 1,535 meticulously repaired, gallery-quality treasures have thus far been gifted by hundreds of volunteers from 40 countries & 43 states. I’ve dedicated over 8,750 hours to CARE’s compassionate mission and oversee every aspect of our operations. Request a Press Kit for details.

    Select Press:

    ***NEW*** NY1 "New Yorker of the Week" (pre-recorded TV segment + live, televised interview w' "The Call" guest host Maria Milito) //// ***NEW*** Mylio (web) //// BBC/Public Radio International "The World" (radio + web) //// CNN (radio + web) //// PBS "Need to Know" (webisode) //// Al Jazeera (TV) //// Univision (TV) //// Fox News (TV) //// ABC New York (TV) //// NBC News 4 (TV + web) //// CW/WPIX (TV) //// News 12 Brooklyn (TV) //// WFUV/NPR (radio + web) //// The Toronto Star (print + web) //// The Philadelphia Inquirer (print + web) //// The Wall Street Journal (print + web) //// The Daily News (print 3x + web) //// Newsday (print + web) //// Time Out New York //// (print + web) //// The Brooklyn Paper & Courier (print + web) //// Advanced Photoshop Magazine (print) //// CBC (web) //// Upworthy (web) //// gazeta.ru (web) //// DNA Info (web) //// NJ.com (web) //// Brokelyn (web) //// Graphic Artists Guild (web) //// Corbis (web) //// Adobe (web) //// Resource Mag (web) //// Hyperallergic (web) //// Animal (web) //// NYC Media (yellow cab monitors)

  • Co-Founder / Partner

    • Sideshows
    • 2009 - Present (8 years)

    Production Company/Music Festival moniker conceived in tandem with the Big Apple Circus in Damrosch Park at Lincoln Center. Original intent? An 8-16 event music-meets-the-circus-under-the-big-top extravaganza. The recession thwarted our most ambitious efforts, however Time Magazine deemed our premiere evening (DeVotchka, Angus & Julia Stone + circus performers) “one of the best” of 2010. Talent coordination, sponsorship corralling, general production, design, writing, research, IA and guerrilla marketing efforts...you name it, I tasked it.

    Stay tuned for future Sideshows events.

  • Creative Direction

    • Freelance
    • Aug 2006 - Present (11 years 3 months)

    Highlights include a W3 Gold-winning 68-frame website for Robert Redford’s Sundance Preserve, art direction for an HBO comic short, catalogue minting for the largest American/ European graffiti exhibition since 1970, crossword authoring, commercial music supervision, mechanical paper engineering, CD (AD/CW hybrid) responsibilities at design firms, interactive & integrated agencies in addition to independently commissioned fare. (Some consultant roles have involved managing teams &/or collaboration. Others have called for autonomy.)

    Select clients: Amex //// boomBOOM //// Council of Fashion Designers of America //// Condé Nast //// Consulate //// Cooper Robertson & Partners //// Delphi /// Digitas //// Gourmet Magazine //// Helenbeck Gallery, Paris //// HBO //// ID Magazine //// Imagination /// International Center of Photography //// Jelly NYC //// Macy’s //// Millenium Communi- cations //// NFL /// One Little Indian //// Other Music //// Paul Park Photography /// Proctor & Gamble //// Quaker Oats //// R/GA //// Ronzoni /// Sabre /// Samsung /// Subaru /// Time Out New York //// Towers Perrin //// Verizon /// Visual Arts Press

  • Permalance Creative

    • New York, NY
    • Oct 2009 - Aug 2013 (3 years 10 months)

    This satellite TV provider’s micro internal creative “shop” competes regularly with Deutsch and Grey for its own accounts. I art directed, penned headlines and long- form copy, 3D constructed and even illustrated for every line of business. Wing-flapping NFL fairy ceiling danglers, happy hour clocks, interactive iPad ads, pull-tab counter toppers, doorhangers, B2B brochures, 3D glasses, children’s chorus scoring, magazine glossies, big box store POPs + too many other mediums to name have all permeated my sketchbooks. (Also managed select freelance talent.)

    Affiliate Clients: AMC //// Amex //// Broadway Cares/Equity Fights AIDS //// CBS //// Disney //// Discovery Channel //// HBO //// MLB //// NBA //// NFL, NHL //// Pixar //// Starz

  • Crossword Puzzle Columnist

    • The L Magazine
    • Mar 2008 - Dec 2008 (9 months)

    Befuddling strangers and their chewed No. 2s as a newsstand cruciverbalist? Indeed. Though similar in difficulty to Wednesday/Thursday NYT fare, these formerly weekly puzzles are peppered with mucho pop culture, mp3 references and local NYC lore + general irreverence as befit the pub’s hipster audience. (Weekly Distribution = 105,000; No special software used.)


    *Note: Multiple national xword syndicates temporarily on hiatus due to time constraints. (Running a charity has become a secondary full-time job!)


  • Associate Creative Director (staff)

    • Atmosphere BBDO
    • Aug 2005 - Aug 2006 (1 year)

    Chaperoned and mentored several junior Cingular teams, led client presentations, orchestrated photo and video shoots, wrote, art directed and designed experiences of all digital varieties for this Don Draperland mainstay’s interactive/social division.

    Clients: AOL //// Cingular //// Citibank //// FedEx //// HBO //// Snickers

  • Senior Art Director/Copywriter (staff)

    • McCann Erickson
    • Jul 2003 - Jul 2005 (2 years)

    Frequent lifestyle photo and TV shoots: $$$. A nine-month period where I wrote and art directed and designed as an efficient triple-threat without a partner: $$$$. Leaving NYC winters behind for posh biz travel in sol-kissed Miami and LA: Priceless.

    Clients: MasterCard //// Nikon Digital //// Rock the Vote //// Uniball //// Viagra

  • Art Director/Copywriter (staff)

    • Amster Yard
    • Sep 2000 - Jun 2003 (2 years 9 months)

    My stint at this Interpublic advertising/design boutique involved oodles of product and action photo shoots, client relations + loads of alternate packaging, outdoor and guerrilla with an emphasis on comprehensive branding.

    Clients: Bacardí (Dominican Republic + Spain+ USA) //// Bacardí Limón (Denmark + Netherlands + Portugal + Spain) //// Coca-Cola //// Excite //// Macy’s East, //// Martini (France + Italy + Spain) //// Outdoor Life Network (Tour de France + Louis Vuitton Cup + Global Extremes: Mt. Everest + International Skiing Federation) //// Partnership for a Drug- Free America //// PFLAG //// Vespa USA

  • Adjunct Prof

    • School of Visual Arts
    • Jan 2002 - May 2002 (4 months)

    Co-taught Senior BFA Advertising Portfolio Class with DDB's Jack Mariucci.

  • N.A. Promoter / General Ambassador

    • Hey Hey My My
    • Jul 2000 - Mar 2002 (1 year 8 months)

    *NOTE: Real dates = July 2007—March 2009; Swapped so more pertinent work experience will appear in truncated searches.

    I “discovered” this indie band whilst apartment-swapping in Pepé le Pew country. A fab new press kit and general hobnobbery snared HHMM their first prominent press from North American sources such as am New York, Time Out, Flavorpill and radio-tastemaker KEXP, plus a mini U.S. tour and two national commercials.

  • Children’s Art & Dance Whisssperer

    • City of Kirkland ||| Parks & Community Services
    • Jun 1994 - Aug 1996 (2 years 2 months)

    Solo Cesar Millaned up to 155 high-energy short people (ages 3-12) per week within a variety of filled-beyond-capacity classes. Two-year accumulative roster? More than 800 memorized faces, personalities and names.

  • Professional Classical Ballet Dancer

    • Pacific Northwest Ballet
    • 1990 - 1994 (4 years)

    Two-inch long false eyelashes, industrial strength hairspray, knotty knuckles, tour buses plus exponential pounds of jewel encrusted tulle. (Including skirmishes to Hawaii, Canada, France + the Kennedy Center.)

  • Professional Classical Ballet Dancer

    • Royal Danish Ballet
    • 1993 - 1993

    The correlations between Japanese golf, Sleeping Beauty and imperial puff pastries are astounding.

  • Professional Classical Ballet Dancer

    • Pennsylvania Ballet
    • 1992 - 1993 (1 year)

    Catapulting down a 19th-Century raked stage towards an open orchestra pit mid-Balanchine leap. (Naturally.)


  • School of Visual Arts

    • BFA Graphic Design/Advertising
    • 1996 - 2000

    ~ SCHOLASTIC HONORS ~ SVA Rhodes Family Gold Medal Award for Outstanding Achievement as year’s top 1996-2000 BFA graduate (class of 550); Art Directors Club Merit Scholarship; Bea Feitler Merit Scholarship (SVA's most competitive design award); The One Club Merit Scholarship; Screen Printing Technical Foundation Merit Scholarship; SVA Departmental Honors Scholarship; SVA Silas H. Rhodes Merit Scholarship; SVA Visual Opinion Merit Scholarship; Who's Who Among College Students ---------------------------------------------------------------------------------------------



CARE for Sandy (careforsandy.org)


Graphis (18 pieces), Global Effies (Gold), W3 Awards (Interactive Gold), How Magazine (Feature Profile), Promax Sports Media Marketing Awards, Control Magazine (Spain; Best OOH); Press includes NY1 "NYorker of the Week", PBS, CNN, BBC/PRI, FOX, ABC, NBC, Univision, CW, CBC, The Wall Street Journal, The Toronto Star, Time Out New...
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