CLIENT: SOBER & GENTLE (Hey Hey My My) ||| Hey Hey My My is a French band which I discovered (and formerly co-managed) while living in Paris during the summer of 2007. In creating this kit I was able to snare the band their first prominent press from North American sources such as Time Out, Flavorpill, Other Music and KEXP in addition to arranging their first acclaimed mini tour on U.S. shores. (No small feat considering my previous green status within the music world sphere.) I also booked two national commercials and secured Canadian and U.S. radio airplay. Kit perks included secret album download buttons + 'built-in' mp3s.