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To make really comfortable shoes for walking, standing, for people all professions where is required to be on your feet all day long, is my biggest pleasure. And make those people stylish, bright and elegant. When I finished in 1994 the Art School in my home-town with the high results, fashion was already my passion. I used to draw clothes and shoes for Barbie and made them myself from fabric and paper, also all the clothes for myself. I chose University in shoe industry MSUDT, which had great teaching staff of USSR-time Professors in Shoe Science. This education gave me deep knowledge in anatomy, technologies, shoes construction, materials and chemistry, marketing and management in fashion industry. Further, working with famous russian designers as Denis Simachev and Alena Akhmadullina gave me a big school in fashion, design, style and art. Mass-market shoes developing process I started to study from work for Kira Plastinina Company, which is big and well-organized by fashion developing process. I continued to learn it when I moved to China, to be closed to factories and learn more and more. I've learned the developing of outsole moldings, accessories, leather, learned coasting, negotiation, production and selling. Our shoe business is not easy, and making a good shoe is big job, which inspired me every season again and again, the feeling you can bring something from your fantasy, make it real and satisfy your purchaser, is great.
My collection for Balex
SS-14 for Balex Shoes
Developing ladies' collection in China and Pakistan. Leather, action leather. Classic, heels, comfort. http://www.palazzo-dioro.ru
• Lead the women assortment. Creation the trends for russian market for every season
• Researching the new lasts, heels and materials
• I created the concept of Fashionable Comfort developed especially for post-crisis russian market, what gave Spark Shoes Company the advantages in shoes-market competition
Samples, correction constructions, matching materials
• Hand-drawing of the collection included more than 100 lasts per season. Women shoes, heeled and comfort as well
• Matching the materials and accessories for collection, samples production
• Working with leather-factories in Guangzhou
Russian fashion brand like Zara
Womens PU fashion shoes in the low-price segment
• Creation of new collection, production the samples in PU-leather shoes for young women
• Technical drawings and mood-boards, samples production
• Creation the local trends for brand
• Lead the local Moscow hand craft factory, production the samples of bags and small leather goods for this brand
• Creation the new collection, researching the new technologies of finishing and assemblage of product
• Worked for this brand I have grounded the new style for all leather-line, based on traditions of famous Russian brand and high hand-crafted product-level as Hermes. The old classic leather was becoming the new methods of finishing and the modern forms. The new bags came to be must-have in russian fashion circles.
Luxury fashion brand, famous in Russia.
After 5 years study in the biggest University in Russia in shoe field, I decided to choose as my final project, the last developing theme. I was impressed of deep understanding and investigations of professors from Alma-mater and I would liked to make my small contribution to footwear science. The theme was "Developing the comfortable and orthopedically right Last for kids 4-6 years old for Russian Moscow region, developing insock for prevent further deformation of childrens' feet". I was happy to be a part of our investigation university team. This experience gave me a deep understanding of last construction, statistics methods in math, anatomy and orthopedy. Now all these knowledges I can use for shoes developing, designing and it made my motto, that "Shoes shall be comfortable firstly". For me is a great pleasure to make a real comfortable shoes for walking, standing, for people all professions where is required to be on your feet all day long. And make those people stylish, bright and elegant.