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  • Patrick Roupin

    Managing Director

    Riyadh, Saudi Arabia

Patrick Roupin’s approach is to transform user and organization needs into viable, usable and engaging product, service, process and policy solutions. He has spent 11+ years in advocating co-creation value as an advisor for businesses, governments and non-profits to use customers and citizen’s insights to build relationship and deliver values. As business design strategist, he cannot design something that he doesn’t truly and wholeheartedly believes in. That makes his work creative, unique and passionate. Patrick’s thrill is to contribute to human capacity development by enabling customers and citizens’ engagement across variety of platforms such as social network, community and social entrepreneurship. He believes in building stories that make brands admirable and empower people in doing what they really care. Patrick is a globe-trotter working in Europe, India and the Middle East for organizations such as Decathlon, Disney, Euroclear, Faurecia, Government of Saudi Arabia, Human Factors, Ingersoll Rand to name a few. Patrick blogs at www.kovent.com and delivers speeches and lectures at Dilip Chhabria Institute, STC, Raffles International and Welingkar in India, Rubika - CCI, L’école de Design Nante Atlantique and Rennes Business School in France, University International of Rabat in Morocco. Keywords: design thinking, business design, user experience, contextual innovation, user research, Public–private partnership, citizen engagement, community development, ethnography, social trends analysis, branding, marketing, communication, policy, open government, delivery unit, business hub, graphic facilitation, business innovation facilitation, social innovation, entrepreneurship, prospective-foresight

Work Samples

Work History

  • Director, Design Innovation Services

    • ES Consulting
    • Saudi Arabia
    • Mar 2015 - Present (2 years 9 months)

    on going * Director, Design Innovation Services * Implementation of TalkFreely innovation platform at Modon. * Development of Facilitate Business Innovation in collaboration with TalkFreely (UK) and Leadership Strategy (US). * Co-development of Service Design training from Namahn (BE) * Leading the Saudi Arabia - Sustainable Governance initiative by ES Consulting.

  • Senior Consultant, Service Design

    • Araamis
    • Saudi Arabia
    • Mar 2014 - Feb 2015 (11 months)

    * Collaboration design strategy development for the Ministry of Labour, Saudi Arabia. * Strategy map implementation proposal for Ministry of Labour, Saudi Arabia. * Design management platform for the Office of His Excellent the Minister Adel M. Fakeih. * National patient referral program for the Ministry of Health, Saudi Arabia.

  • Design Strategy Consultant

    • India / France
    • Bengaluru, India
    • Nov 2007 - Feb 2014 (6 years 3 months)

    Kovent * Design Strategy Consultant * Visiting faculty at ESC School of Business - Rennes, France. Raffle International and University International of Rabat, Morocco. Management and research in design thinking, innovation, prosumerism, crowdsourcing, user experience, ethnography and business design. * For Claris International, India - Marketing, communication, branding, design management, business feasibility planning for a semi-private hospital in Juba, South Sudan. * Contextual innovation design workshop for CavinKare, India. Training in user research as a module of the Blue Ocean Strategy - INSEAD * Design research for Ingersoll, USA. Social and cultural insights on consumer durable for India rural market. * User research for Welingkar, India. Study on alternate sources of energy for India rural market in collaboration with Design for change lab - Stanford. * Visiting faculty at ISD - Supinfocom, DYPDC, IBS, L'école de design de Nante and Welingkar in France and India. * Business design, usability engineering, contextual innovation, design thinking. * Internal research on methodologies tools and processes. Smart Line, d-motion, Eco-tools and Target Point for UCD, UX design and contextual innovation. * Branding and corporate identity for Quasars Vision, Palmforce, SBM, Sigaram and Nijam and micar.

  • Senior Human Factors Specialist

    * Head of training material development in French for Website and Application designing. Usability, methodology and vocabulary translation. Research on localisation for the French speaking market. * Euroclear financial services, Belgium: - Usability testing and wire frame for Euroclear websites. - Data gathering and usability testing for Euroclear settlement application. * Eskom energy, South Africa: corporate website evaluation. * Onegame, Poker Room online: pre-sell evaluation for business proposal. * Wal-Mart, Canada: expert review and "how to do" for the redesign. * Fidelity International France: wire frame designing for the corporate website. * Sony Orris, intranet, South Asia: user interface structure.


  • Institut Supérieur de Design

    • Masters Supinfocom Group
    • 2004
  • Academy of Fine Arts

    • Engineering Design Management
    • 1999



Leadership Strategy, The Grove


2006-02-01 - & Edition BEST OF 3D - Virtual Product Design Edition MONSA Design product publication: Wanome Yoss & Shuitab DESIGNER FOR REAL WORLD - Victor PAPANECK 2004-10-01 - Prize Chamber of Commerce - RUBIKA Revelation of Indian business opportunity and cultural integration Jury: Philips Design Seb-Tefal...
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