Extensive experience in both B2C and B2B marketing strategy, management, demand generation, creative development, team leadership, and process improvement.
Skills:
Brand Management, Strategy & Planning
Creative Development & Direction
Digital Marketing—PPC & Social Media
Website Development & SEO
Email Marketing & CRM Management
Print & Broadcast Advertising
POP & Off Site Signage
Business Development
Corporate Communications
Public Relations
Partner Marketing
Presentations & Proposals
Event Planning
Analytics Tracking & Reporting
Budgeting & Forecasting
Adobe Creative Suite
Wordpress
Best Website - Fischer & Frichtel Homes, HBA of St. Louis & Eastern Missouri, 2021
Best Marketing Campaign - 75th Anniversary, HBA of St. Louis & Eastern Missouri, 2020
Best Digital Marketing Campaign -
Best of St. Charles Reader’s Choice + Best Overall Marketing Campaign - Vista Lifestyle Communities, Home Builder Association of St. Louis & Eastern Missouri, 2019
Best Video Commercial - Hard to Pronounce, Home Builders Association of St. Louis & Eastern Missouri, 2018
Marketing Director of the Year, Home Builders Association of St. Louis & Eastern Missouri, 2017
Best Video Commercial - No Shortcut to Quality, Home Builders Association of St. Louis & Eastern Missouri, 2017
Gold Hermes Creative Award, Association of Marketing and Communication Professionals, 2007
Gold MarCom Award, Association of Marketing & Communication Professionals, 2005
ABBIES Award for Best Internet Site Dedicated to Salon Products or Services, ABA (American Beauty Association), 2003
SALES & MARKETING COUNCIL - STEERING COMMITTEE CHAIR, 2021 - present
COMMITTEE MEMBER 2017 - present
Homebuilders Association of St. Louis of St. Louis & Eastern Missouri
PROFESSIONAL WOMEN IN BUILDING COUNCIL MEMBER, 2017 - present
National Association of Home Builders
MARCH OF DIMES SPONSORSHIP LIAISON, 2017 – present
Coordinated the annual sponsorship of the March for Babies which has raised over $300K for the March of Dimes since 2017
FOLDS OF HONOR SPONSORSHIP LIAISON, 2021 – present
Coordinated a 2021 Memorial Day - Independence Day campaign which raised $20K
HABITAT FOR HUMANITY VOLUNTEER, 2018 - present
Annual group project working on build sites with HBA committee members
SCHOOL BOARD PRESIDENT, St. Cletus School (K-8), St. Charles, MO 2015–2016
MARKETING OFFICER 2010–2015, SOCIAL MEDIA COMMITTEE 2011–2016,
SCHOOL NEWSPAPER ADVISOR 2013–2016
• Developed and implemented a new brand identity, website, advertising, social media
and recruiting campaigns, which resulted in the school exceeding its enrollment goals
in a market which had been experiencing a steady decline
• Partnered with the PTO, Men’s Club and school principal to fund a new science lab,
iPads, interactive white boards, computerized library catalog, paperless registration,
art program, school newspaper, math and speech clubs