Peter Krohmer

Graphic Designer

Creative and innovative Art Director with solid and progressive experience in graphic design, creative development, brand management, and marketing. Specialized expertise in design theory, typography, color theory, illustration, photography, and photo retouching. Adept in all aspects of art direction, pre press, and print production. Foreign language fluency in German, Russian, and Portuguese.

Resume

PETER KROHMER
p.krohmer@gmail.com
www.mediabistro.com/peterkrohmer
www.linkedin.com/in/peterkrohmer

CAREER HIGHLIGHTS
+ Created the original visual concept of Ins & Outs Magazine. Directed fashion and product photo shoots and created original artwork for the magazine.
+ Directed photo shoots for i2Print Inc., edited fashion photographs, designed fashion catalogs, developed promotional materials, and created the website for Veretta Photography (not published).
+ Worked in all stages of pre-press, print production and printing quality control.
+ Contributed to the re-design of Reader’s Digest Germany. Worked on realisation of monthly issues.
+ Created the new light beer label for Stuttgarter Hofbräu and re-designed the existing Radler-beer label.
+ Contributed to the design of PR materials, and the corporate ID book for the City of Ludwigsburg in Germany.

TECHNICAL SKILLS:
+ InDesign, Illustrator, Photoshop, Acrobat, QuarkXPress, MS Office, HTML, CSS, Flash, Fireworks, Dreamweaver

LANGUAGE SKILLS:
+ German, Portuguese, Russian

Self-employed Graphic Design Professional / NYC / 07/2008–Present
+ Providing graphic design services to the German-American Chamber of Commerce NYC, Brazilian-American Chamber of Commerce NYC, Kaplon-Belo Real Estate, JGoodDesign, B&H Photo-Video, The Printing Press, I2Print, and Bargain Printing

INS&OUTS MAGAZINE
Art Director / Long Island City / NYC / 05/2004–07/2008
+ Sole responsibility for the art and creative direction of the magazine.
+ Selection of artists, photographers, and illustrators.
+ Art and creative direction of all photo shoots for fashion, advertising, and editorial.
+ Supervised and mentored a 4-member designer and intern team.
+ Design of print advertisements on a regular basis.
+ Supervision of the magazine website.

I2PRINT INC.
Art Director / Long Island City / NYC / 10/2003-05/2007
+ Full responsibility for design of logos, layouts of magazines, newspaper advertisements, catalogs, flyers, and other promotional materials.
+ Art and creative direction of fashion photo shoots.
+ Managed pre-press, color correction, and quality control on press.

SUCCESS ADVERTISING
Graphic Designer / Long Island City / 02-10/2003
+ Design of magazine and newspaper advertisements, flyers, catalogs, and collateral materials.
+ Direction of all studio and location photo shoots.
+ Management of pre-press, color correction, and quality control on press.

READER'S DIGEST MAGAZINE
Graphic Designer / Stuttgart / Germany / 08/2000-12/2002
+ Implementation of new design specifications issued from the U.S. headquarters.
+ High level development of editorial page layouts.
+ Online photo research as needed.

ADDITIONAL WORK EXPERIENCE
Graphic Designer / Germany / Brazil / 1996-07/2000

EDUCATION
+ MASTER’S DEGREE in Graphic Design (1998)
Stuttgart State Academy of Art and Design / Stuttgart / Germany

+ UNDERGRADUATE DEGREE in Graphic Design (1992)
Stuttgart School of Fine Arts / Stuttgart / Germany

Location

New York, NY

Specialties

  • Art Direction
  • Fashion/Apparel
  • Print

Experience

10+ years

Affiliations

Mediabistro Avant Guild NYC