Collaborating with nonprofits, the arts, education and for grass roots organizations, Poetica Design works with both individuals and large committees to produce work that is contemporary, clean, marketing-focused and appropriate, without sacrificing design vision.
Brochures & annual reports
School of Social Work and its role within the University, and agency work within Pyramid Communications . * Branding and strategic communications for Fred Hutchinson Cancer Research, Women in Film
Care, The Seattle Foundation, State of Washington Department of Commerce Core competencies * Award-winning graphic design that sets the creative direction for ongoing communications * Strong cross team collaboration skills with internal teams, clients and boards * Thorough understanding of brand stewardship, creation and management * Demonstrated talent for high-level creative concepting and presentation to individuals and groups * Proven talent for organizing complex data and information into lucid concepts that anyone can understand * Developed skills in website visual design, analyzing marketing challenges to create on-brand design solutions that meet measurable business goals * Consistent delivery of design for event promotions, direct mail, workplace communications and brand advertising * Excellent skills in InDesign, Photoshop, Illustrator, Quark Xpress, Microsoft Word and business management software * Highly effective time management and organizational skills * Expert management of large, multi-year projects and teams as well as small business one-offs Poetica Design Business owner, senior art director and graphic designer. Working alone or as part of a creative team, my approach is contemporary, clean and marketing-focused. Team player. Creative thinker. Key strength is intelligent design that fits the message. Expertise: Direct client relationships realizing their marketingSolid print and website design experience from concept to execution architecture and wireframes branding and identity sustainability and annual reports employee benefits packages graphic standards manuals retail packaging and interiors design book design brochures and folders. Key Clients: * Bill and Melinda Gates Foundation: annual report * University of Washington School of Social Work: rebranding and award-winning design of School and 75th anniversary marketing materials, transforming t...
* Brand consulting to Fred Hutchinson Cancer Research Center design group of 20 designers creating consensus a brand extension project * Development of multiple brand identities for * Conceptual consultant and lead designer to Partners for Our Children nonprofit Contractor to Pyramid Communications