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Creative Director at 24 London Road
Detailed in my resume you will find a solid background in cutting edge design and development. I am accustomed to creating communication materials with layouts that push the envelope & am equally accustomed to dealing with deadlines and budgets.
Music : U2 CD Single
Ad Campaign: Indian Motorcycles- Brat/Pack
Brochure: CNN Network Overviews
+ Design and produce large scope product catalogue of new product. Catalogue spanned 90+ pages with
over 350 images ranging from full page to one inch.
+ Develop advertising, invitations and company communications that showcases product while conveying
+ Design splash page for Highpoint Market. (High Point Market is the largest furnishings industry trade show
in the world).
+ Create email communications
+ Increase engagement using thoughtful imagery for printed inter-office initiatives
+ Prep images for vendor and publisher websites to enable greater SEO
+ Airbrush and color correct imagery for company digital and print applications to decrease inconsistencies
in what customers view and what they receive
+ Consult on Company Manual design to maintain company brand identity and increase ease of readability
+ Landing pages, emails, banners, print work, sales sheets, instruction manuals, direct mail, posters.
+ Created UI for new online car purchase system entitled MPOWER
+ Designed supporting print collateral including, banners, sell sheets and how-to instructional manuals.
+ Designed advertisements, posters, banners, emails, postcards,monitor displays, POP, in-lane and trade
show banners and podium design for automotive clients.
+ Created web animations, tiles and banner to reinforce brand recognition.
+ Create and extend brand identities to mobile app UI, launch pages, responsive websites, eblasts, online
newsletters, social media assets & web graphics.
+ Print: newsletters, invitations, page layout, brochures, banners, POP, logo design
Analyze current market strategies and design, handle client pitches, oversee campaigns and branding. Design/Concept ad campaigns, logos & branding, website design, eBooks, brochures and collateral for the financial, real estate, music and film industry.
Freelance: Digital | Print | Packaging | Web
* Corporate Advertising Design Division:: 2004-2005
Conceptualized and designed Corporate Advertising campaigns for all divisions including Bratz. Originated & art directed photoshoots.
* Boys Packaging Design Division :: 2003-2004
Designed and produced packaging from conception to completion for Boys Division and well as Plush lines. Lines included: Construction games, Alien Racers line and Spiderman licensed products.
Designed, developed and produced all printed materials. Headed branding for the company. Managed webmaster in preparing printed work for online use. Supervised vendors, printers and budgets. Assessed and reported on new technology. Recommended hardware and software.
Managed projects; procured photographers and managed fee negotiation. Full cost accounting control. Responsible for maintaining brand equity. Developed, designed and produced Fast Company direct mail pieces and marketing support. Created general client presentation for The Atlantic Monthly.
Designed and produced ads, brochures, annual reports etc. Developed internal sales incentive program which entailed set design, package design and the art direction and editing of videos.